I am an innovative sales and management executive with 22+ years of extensive experience within highly competitive healthcare markets. My experience building high-performing teams and developing team members makes me an analytical professional skilled in successfully navigating corporations large and small through periods of accelerated growth. I am a collaborative communicator continually focused on building relationships and promoting synergy across business lines to drive positive change. As a winner of 13 prestigious national leadership/sales awards, I have demonstrated my ability of delivering impact and developing people. I am skilled in start-up and product launches and have successfully launched 11 new products throughout my career. Strategic focus, ability to execute as a team and individual, along with strong collaboration are just a few attributes that have led to my contributions and success.
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Sr. Area Business Director-West U.S.Leo Pharma Jan 2012 - Oct 2022Ballerup, Dk, DkRegional Sales Director, Western US (2012 – Present)Manage Sales and Sales Leadership Team of 8 District Managers and 71 representatives spanning Pittsburgh to California in dermatology area of psoriasis and actinic keratosis. Develop results and operational culture and vision for entire west region, including creating and executing plans for effective resource deployment. Hire, develop, and train region’s sales team. Cultivate and maintain key relationships with KOLs throughout region. Build and advance customer relationships with physicians, healthcare providers, and other personnel. Ensure all guidelines followed to promote environment of operational integrity. Grow business portfolio in dermatology market, and manage all regional budgets. Key Accomplishments:• Earned LEO Pride Award twice (2012 and 2014) for being #1 region in US for both brands.• Grew launch brand YOY 46% in 2013, 12% in 2014, and 11% in 2015.• Task Force, and Director Board.Specialty District Manager (2011 – 2011)Supervised and coordinated all sales and promotional activities in dermatology specialty arena within psoriasis and actinic keratosis market. Developed and managed performance of Sales Team. Key Accomplishments:• Earned LEO President’s Cabinet Award for #1 District and Leadership (2011) and promoted again within 1 year of service.• Served as Sales Leader for South Central Division in Dermatology, including 10 representatives and 8 states.Area Dermatology Sales Manager, Quintiles (LEO Pharma ) (2009 – 2011)Oversaw Dallas Division, including 10 representatives, in all sales and promotional activities of 2 products to dermatology specialty arena in psoriasis market. Managed all district budgets, continually expanded project performance, and hired/trained representatives. Key Brand(s): Taclonex, Taclonex Scalp.Key Accomplishments:• Earned LEO Pride Award for being #1 district in US (2010).• Launched LEO U.S. Affiliate. -
Specialty District ManagerLeo Pharma Jan 2009 - Jan 2011Ballerup, Dk, DkArea Dermatology Sales Manager, Quintiles (LEO Pharma ) (2009 – 2011)Oversaw Dallas Division, including 10 representatives, in all sales and promotional activities of 2 products to dermatology specialty arena in psoriasis market. Managed all district budgets, continually expanded project performance, and hired/trained representatives. Key Brand(s): Taclonex, Taclonex Scalp.Key Accomplishments:• Earned LEO Pride Award for being #1 district in US (2010).• Launched LEO U.S. Affiliate. -
Sr. District Business ManagerNovartis 2002 - 2009Responsible for delivering results on entire product portfolio and the development of a high performing sales team. Hire, train and people management responsibilities. In addition the development of key opinion leaders within district while managing budgetary and P&L needs. Conducted National Brand programs within entire metroplex. Developed and implemented strategic plans to build relationships with key customers and accounts. Managed and put into place all area brand strategies, and promoted Healthy Blood Pressure program and 6 products. Coordinated with local management on medical education programs, brand strategies, and regional initiatives. Drove business development and provided growth opportunities for each territory. Key areas of operating: Gastroenterology, Cardiology, Dermatology, Rheumatology and Internal Medicine. Key Brand(s): Zelnorm, Miacalcin NS, Famvir, Lamisil, Tekturna, Diovan.Key Accomplishments:• Earned District Sales Manager of the Year for managing #1 district in region.• Became first DM in N2/N3 Novartis Dallas Region to earn back-to-back national IMPACT Award Novartis.• Appointed Lead Sales Manager due to 2% vacancy rate for entire cross-divisional region (2008-2009).• Finished as #1 District in launch and promotion of new brand of Zelnorm • Served on NSHMBA Task Team (2002-2009) and as Region Trainer for Performance Frontier rollout (2006).• Managed 2 districts with total of 23 representatives (2005).• Selected for Region Cross Divisional Council and Brand National Tactical Team for 2 brands (2005-2009).• Exceeded all sales goals and promoted 6 employees through training and coaching efforts.• Maximized portfolio performance and ROI by collaborating with cross-functional divisions to ensure efficient resource usage and implementation.
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Sr. District Manager/Associate Manager Of District Operations/ National Sales TrainerBristol-Myers Squibb 1994 - 2002Lawrence Township, Nj, UsResponsible for sales results and development of high performing sales teams. During time with BMS promoted entire BMS treatment portfolio to psychiatry/LTC through Neuroscience/Infection Disease Division, specializing in diabetes, cardiology, hospital contracting, and infectious disease. Launched and promoted 5 dermatological product lines. Coordinated with 2 companies to co-promote 2 products. Key Brand(s): Buspar/Serzone, Serzone Buspar, Avapro, Plavix, Glucophage XR, Glucovance, Pravachol, Tequin/Tequin IV, Vaniqa, Dovonex, Lac Hydrin, Westcort, Ultravate.Key Accomplishments:• Earned Pinnacle Sales Award 1996• Earned Pinnacle Sales Award 1997• Won multiple awards: Above and Beyond (2002), Champions Challenge (2000)• National BMS Vision for Winning/Leading (2001).• National Trainer: Trained over 100 sales representatives from New Hires to development of higher selling skills to experienced representatives • Exceeded all district sales goals and was able to promote 5 employees through advanced coaching and development.• Served as new District Business Manager mentor for region, and as National Liaison with Novartis to coordinate launch of new molecule for GI market in North Texas area.
Ed Diaz De Leon Education Details
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Texas A&M University-KingsvilleBiology/Biological Sciences -
Texas A&M University-KingsvilleBiology/Biological Sciences
Frequently Asked Questions about Ed Diaz De Leon
What is Ed Diaz De Leon's role at the current company?
Ed Diaz De Leon's current role is Sr. National Director Sales- U.S. at Mindera Health.
What schools did Ed Diaz De Leon attend?
Ed Diaz De Leon attended Texas A&m University-Kingsville, Texas A&m University-Kingsville.
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