- Conceptualisation & Planning: Develop and execute online/offline campaigns, including message crafting, visuals, and creative direction to meet objectives.- Content Development: Collaborate with Marketing to create user-centered content across formats (e.g., videos, graphics, articles, emails) for outreach and engagement.- Market Analysis & Presentation: Conduct research, analyse trends, and create presentation decks to share insights.- Campaign Ideation & Proposals: Lead brainstorming sessions, proposing multi-channel strategies with timelines and required collateral.- Copywriting: Produce compelling short- and long-form content tailored to specific outreach goals.

SMU Sports Union event: Waikiki 2024Attracted 800 participants internally and externally.

SMU Sports Fiesta 2024- Regularly assess engagement metrics and ROI.- Scheduling the communication of key information through targeted closure marketing tactics.- Allocation of budget across 4 marketing campaigns targeted at key audience segments.- Executing guerilla marketing strategy and increasing sign-up rates.- Leading after-action reviews for the department.