Specialty Program Group (SPG) is a leading specialty insurance platform, committed to delivering innovative insurance solutions to meet the diverse needs of our portfolio of businesses and their clients. We are the wholesale & MGA division of HUB International (5th Largest Global Broker). SPG acts in a holding company capacity acquiring best in class underwriting businesses to operate independently under discrete brands (portfolio of companies). We have grown from 5 employees to over 1,000+ in just 5 years and we’re just getting started.Responsibilities:- Digital leadership (SEO, SEM, Demand Generation, Website design/development, UX/UI, Email marketing, PR & Communications), internal portal)- Acts as a consultant to our portfolio of 25+ brands to develop, drive and manage marketing strategies to meet sales and business goals- Brand management- Team recruiting, management and development- Management of agencies, vendors and contractors- Management, implementation and negotiation or MarTech- Leads a marketing team that acts as the center of excellence for our portfolio of brands to support Sales & marketing collateral, social media marketing, lead generation initiatives, SEO, SEM, email marketing, trade shows, website design & development, PR, corporate communications, webinars, branding, corporate videos, etc.

Luxury travel and leisure. Key responsibilities:- Development & implementation of a digital strategy including SEO, SEM, Paid, Social & Email- Development of a demand generation strategy including content, landing pages, email- Marketing automation for lead acquisition, nurturing, and retention- UX/UI design and development of the new website with key focus on mobile- Recruitment of digital marketing team including content, social media, SEO - Identify & setup of MarTech solutions (CRM, CMS, Marketing Automation)

- Work closely with Sales, Product, and Customer Experience leaders to build a comprehensive marketing strategy- Strategy and implementation of  SEO, Paid, Social & Email marketing programs - Lead the got to market strategy for new product launches- Development and execution of demand generation strategy for end-users, channel, partners & resellers- Responsible for all website initiatives (UX/UI, web design & web development for Corporate website, Partner portals, Syndication, and Campaign-specific landing pages)- Management of agencies, contractors, and freelancers- Trade show planning, management, and execution

Bretford delivers solutions that secure, store, power and manage mobile users, enabling organizations to stay productive, increase effectiveness and leverage actionable intelligence.

Catapult is the largest elite sports wearables company in the world providing wearable technology and SaaS. Work closely with Sales, Marketing, Product, and Customer Support teams across NAM, EMEA, and LATAM, to develop a marketing strategy to support lead generation and revenue targets. Responsibilities:- Work closely with the head of Sales, Marketing, and Product to define yearly goals and objectives- Develop a demand generation strategy with a global focus and regional execution for our key markets across the US, EMEA, and APAC- Act as the center of excellence for Digital Marketing and Demand Generation: Introducing & implementing the latest tactics for lead generation, and ongoing education to key stakeholders on marketing activities and their ROI- Develop a content marketing strategy to support inbound marketing- Marketing automation. Leveraging Pardot & SalesForce to execute campaigns- Provide monthly and quarterly performance reports along with key insights to optimize sales funnel, the buyer journey and sales cycle- Liaise with web developers, UX/UI designers to optimize buyer journeys and lead generation across channels- Innovation. Implement & A/B test the latest demand generation tools & tactics relevant to our business- Agency, vendor, third-party relationship management

Smart home solutions for B2B and B2C. Key responsibilities led, executed and managed:- Development of inbound marketing strategies to improve lead generation for B2C and B2B through different channels including website, mobile, landing pages, eMail, Social, Content / Blog and Email- Management of marketing automation for lead generation, nurturing, and reactivation- Development of digital strategies for SEO, SEM, Display, and Retargeting- Monthly reports on analytics and insights to country managers and stakeholders- Recruitment, management and mentoring of a multicultural team spread across f our different countries- Agency management (local and international) – Brief writing, contract negotiation, and relationship managementKey achievements:Successfully increased sales leads by 27%, improved the number of qualified marketing to sales leads by 22% for B2B and 17% for B2C in less than a year. Improved our brand engagement by 42% and increased the overall sales attributed to online channels by 18% while securing our ranking for the main keywords in the first 3 positions

Government agency focused on promoting international business opportunities across different sectors.- Act as the in-house digital expert and consultant for digital strategy working across creative, technical, developers, and digital platform integrations- Client management: Lead client-facing meetings, briefings, presentations and relationship management- Project management and cross-team leadership to ensure project success

Projects undertaken during Masters:Orange UK- Online/Mobile Customer acquisition & retention and conversion optimisation strategyPrivate Eye - Designing a digital business model and strategyPorsche UK - Owners website structure, design and UI/UX

Snapshot of organizations and businesses consulted for. References, case studies and testimonials upon request:• CENTRAL STATES SER – Non-profit, Chicago, IL | Web development and SEO strategy • SER METRO DETROIT – Non-profit, Detroit, MI - Web development and SEO Strategy• ANGELES AYALA – Food & Drinks, London, UK - Branding / Web development / SEO & Email strategy / SEM strategy • DECOPOT – SMB, Auckland, NZ | E-Commerce• III GENTLEMEN – Non-profit, Chicago, IL | UI/UX / Conversion optimization / Branding / Social media• SERCO – Non-profit, Detroit, MI | Web development / Conversion optimization / CMS training

Non-profit organization focused on community development, operating in 11 sites in the Chicago land area and over seventy-five sites throughout the U.S.• Led the development of a robust business plan for the launch of a new franchise including: market research, focus groups, demographic research, competitor analysis, persona development, customer segmentation, tone of voice and branding strategy• Planned, implemented and managed a comprehensive marketing strategy including: PR, direct mail, adverts, events, web, social media, SEM, and email marketing • Responsible for hiring, training and developing staff, managing budgets, setting and delivering on KPIs • Relationship management with stakeholders, city officials, media and businesses and partners

Fast track development program where I was assigned mentors that coached me in business development, leadership skills, marketing, presentation & public speaking skills, stakeholder management, and team development.

Information technology company specialized in broadband, internet and data solutions to large enterprises in the U.S., Mexico, South and Central America.• Evaluated client systems and consulting on system scalability and infrastructure improvements• Worked with vendors, clients, carries, and technical staff on project implementations, optimizations and ongoing management• Managed two international projects between the U.S. and Mexico • Trained junior IT staff on networking technologies, intranet and database management• Managed and optimized 5 international sites in 2 languages to increase lead generation

Information technology company specialized in broadband, internet and data solutions to large enterprises in the U.S., Mexico, South and Central America.• Provide high-level support and technical expertise in networking technology, including LAN/WAN hardware• Corporate support and training on internal software and applications• Server and network administration; performance, security, back ups and maintenance