Transform stories into impactful cross-platform experiences by connecting the dots between business goals, content strategy, multimedia production, channel planning, and campaign optimizationConceptualize, write, produce, shoot, edit and animate a wide range of video contentConsult on latest content and multimedia production trends, including AI tools, serial video production and strategies to produce multimedia content at scale

Inspired and motivated a diverse global team of multidisciplinary media professionals to consistently deliver breakthrough creative by fostering a culture of trust and inclusivity and empowering each person to innovate, achieve and growSpearheaded international development, execution and publication of over 3,000 multi-format videos & motion graphics each year; including brand stories, customer testimonials, social content, software demos, commercials, ads, trade show anthem videos, executive communications, digital signage and live broadcastsLeveraged latest viewership trends and channel analytics to orchestrate a benchmark-busting, multi-platform video campaign that doubled video completion rates and cut cost-per-video-completion by halfCultivated relationships with cross-functional teams, external partners and vendors to enable the most effective and efficient use of video across company channels, reinforce brand integrity and ensure best-in-class quality and scalabilityChampioned video and content best practices and codified them into agile, repeatable and sustainable processes

Developed vision for new content and drove innovation of new storytelling formatsLed a multidisciplinary team of writers, producers, multimedia designers and video professionals to publish a variety of multi-platform brand journalism and storytelling content for internal and external audiences including newsletters, microsites, digital magazines, social content, thought leadership content, educational videos and social responsibility reportsNurtured synergy and collaboration between the editorial and multimedia production teams to enhance every piece of content and ensure a consistent brand voice across all channels and publications

Reinvigorated a team of multimedia designers to embrace the modern design trends and best practices, elevating the caliber of our deliverables and leading the team to win over 40 industry awardsMentored and coached the team to develop new skills, learn new tools and leverage emerging technology, broadening the team’s capabilities, streamlining production and growing multimedia output by 400%Advocated for effective use of video across the organization, educating the leadership and stakeholders on video ROI and best practices Conceptualized, wrote, produced, directed, shot, edited and supervised the production of branded content, social content, product demos, customer stories, explainer videos, motion graphics, animation and educational content, multimedia and photographyLed the design and buildout of an in-house production studio and voice-over recording studio

Crafted a wide variety of print, interactive, experiential and video projects across a range of audiences and industries as a creative partner of choice for Chicago’s top advertising agencies, production companies and independent clientsProduced and filmed documentary film “Life as Lincoln”; Split Pillow, 2010

Led multi-language translation and transcription effort for the documentary film Prisoner of Her Past (2010)Coordinated the logging and transcription of thousands of hours of raw footage for the PBS documentary series The New Americans (2004)

Created video and interactive content to support the 2008 presidential campaign

Established an in-house production studio and led end-to-end multimedia production including videos, animation, motion graphics, interactive experiences and advergamesSet up and maintained a network of best-in-class live action production, motion graphics and animation agency partners and individual artistsDeveloped creative concepts for B2B and B2C audiences across a range of clients and industries and contributed to pitches and creative presentations