Eliot Kent-Uritam Email and Phone Number
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Excited about startups, climate solutions, esports/gaming, and media.Most recently: Growth/Marketing for climate-focused Full Cycle.Previously:I joined EarnUp to help with various big/fun projects - working with CEO Matthew Cooper to raise our Series B, leading the search for our new HQ, transitioning the Partnerships Team from Hubspot to Salesforce, and rolling out a new analytics reporting framework for client partners.Prior to that, from my esports work at Nice with TSM & Cloud9 and top streamers including Voyboy & Brian Kibler, I've been lucky enough to combine that learning with my media experience into an esports consultancy.While leading Media & Analytics for Nice & Company, I built a team active in all media, specializing in paid social, digital video, and esports/video influencer promotion.My 19 years of media experience spans growth and brand advertising, with clients including video game publishers Eidos, SEGA & Wargaming, CPGs Crystal Geyser, Sunsweet & Jelly Belly, digital photo brands Blurb, Shutterfly and Snapfish, B2B brands Jive Software, Webex, Trend Micro & NetApp, and launching the legal Napster. Having cofounded social media acquisition and analytics company 6builder, I remained involved in the startup/VC world with the angel group Golden Seeds, investing in female-led companies, and was on the founding team of Princeton Alumni Angels to grow the alumni entrepreneurship community. Am very interested in impact-investing, especially scalable climate solutions.
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Climate-Focused AdvisorPrinceton Alumni Angels 2016 - PresentNew York City, Us-Helped launch PAA in CA-Screening companies quarterly-Led Polycarbin deal team-Invested in Susterre
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Director Of GrowthFull Cycle 2021 - 2022San Jose, California, UsFull Cycle transforms food waste into plastic-replacement biopolymers for a healthier environment.-Built out marketing team-Created 2022 Marketing Plan-Overhauled marketing processes, added project brief system for marketing initiatives-Changed URL from fullcyclebioplastics.com to fullcyclebio.com-Oversaw migration from Hubspot to Salesforce-Supported fundraising efforts -
Growth Operations PrincipalEarnup 2019 - 2020San Francisco, California, UsEarnUp is a Fintech that intelligently automates loan payments for the 200 million Americans with debt-Supported CEO in raising $25M Series B from Bain Capital Ventures-Led HQ real estate search & buildout-Migrated Partnerships team CRM to Salesforce-Created enterprise partner reporting framework -
Digital Media ConsultantSelf-Employed 2013 - 2020Executed focused projects in high interest areas, leveraging my media expertise.Highlighted engagements:-Trilogy Interactive (2020) - focus on Social Platforms & Video DSP for Election 2020-TSM (2018) - focus on esports Sponsorship Media Valuation-JoyBits (2013) - focus on Mobile Monetization and User Acquisition
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Vp, Director Of Media & AnalyticsNice & Company 2013 - 2019San Francisco, California, UsNice & Company is a full-service advertising agency with primarily CPG, travel, tech/gaming, B2B clientsLed Media Department & Analytics Function-Responsible for holistic advertising plans for Consumer and B2B clients - supporting thebrands and driving sales - while overseeing client by client budget control-Built & led team with focus on digital video (including YouTube), audio, and social-Served as IC lead for Addressable / CTV / Audience Buying / Traditional TV (upfront, scatter, DR)-Built Paid Social media practice from scratch – and converted 75% of clients-Set up measurement frameworks for all clients, built analytics dashboards-Measured impact of upper funnel media on sales and other performance metricsAccount Management - delivered results & retained clients-Retained 100% of clients in 5 year tenure at Nice-Grew spend an average of 35% -Drove sales lifts of 10-20%Managed internal and external resources-Internal media team growth (4x), coaching-Traditional buying agency (Initiative) and digital media vendors-Collaboration with internal creative and account teams -
Silicon Valley LiaisonGolden Seeds 2013 - 2018New York, UsMission-driven Impact investing - investing only in companies with diverse leadership teams with 1+ female corporate leader with at least 10% equity-Built partnerships with accelerators & incubators, increased early stage dealflow by 2x-Ran Office Hours for Silicon Valley-Met and formally screened ~1000 companies -
Co-Founder6Builder.Com 2012 - 20136builder provided a SaaS solution for influencers & brands to build social audience (wound down 2019) for brands & Twitter influencers - planned expansion to Instagram-Focused company strategy to self-service SMB SaaS approach (like Google Ads)-Built pitch deck & led investor outreach - got into finals of Matter.VC incubator (out of 100s) -
Media DirectorMediasmith 1999 - 2012Oakland, California, UsMediasmith is a digital-first media advertising agency with a focus on strategy and growth marketingRose from entry-level employee to Media Director-Led holistic advertising plans for clients, presenting to client senior leadership-Led media mix, strategy & tactics across digital and offline media from search to Superbowl-Managed 20+ concurrent client contacts, coached 12 direct reports, countless vendors-Oversaw external broadcast (TV) and outdoor agencies: Carat, Horizon, MBMG, MacDonald-Created client analytics dashboards-Focus on digital display, social & search for clients that were performance driven - from sitedirect to network (pre-programmatic), CPM, CPC, and CPA-Focus on premium display, broadcast, print and outdoor for brand-focused clients-Search pioneer - bought search before Google, on Yahoo! Overture, then early on GoogleClients-Gaming: Eidos (5 years), Hands-On Mobile, SEGA (7 years), Dolby (Axon)-Consumer clients: Napster, Shutterfly, Snapfish, Sungevity, AMEX, Breastcancer.org-B2B clients: Trend Micro, Autodesk, WebEx, NetAppThought leadership-Developed Universal Cookie White Paper in 2001-Wrote about mobile advertising in 2001-Working group of 4As & IAB on Digital Terms & Conditions, helped shape version 2.0
Eliot Kent-Uritam Skills
Eliot Kent-Uritam Education Details
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Princeton UniversityHistory
Frequently Asked Questions about Eliot Kent-Uritam
What company does Eliot Kent-Uritam work for?
Eliot Kent-Uritam works for Princeton Alumni Angels
What is Eliot Kent-Uritam's role at the current company?
Eliot Kent-Uritam's current role is Growth / Marketing / Operations - passionate about climate solutions.
What is Eliot Kent-Uritam's email address?
Eliot Kent-Uritam's email address is el****@****der.com
What is Eliot Kent-Uritam's direct phone number?
Eliot Kent-Uritam's direct phone number is +141535*****
What schools did Eliot Kent-Uritam attend?
Eliot Kent-Uritam attended Princeton University.
What skills is Eliot Kent-Uritam known for?
Eliot Kent-Uritam has skills like Digital Media, Advertising, Social Media, Mobile Devices, Media Planning, Start Ups, Online Advertising, Digital Strategy, Social Media Marketing, Analytics, Digital Marketing, Video Games.
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