Responsable de la estrategia, valores, cultura y escalamiento de GRENSA.

Existimos para resolver los retos financieros de las personas en un mundo de constantes cambios. Prudential Seguros México es una compañía del grupo Prudential Financial Inc., líder mundial de servicios financieros, con operaciones en Estados Unidos, Asia, Europa y América Latina.

• In charge of the development of key account customers nationwide with responsibilities such as: o To have detailed understanding of “key accounts”: identify technical and business, establishing a network of internal contacts.o Periodically verify the performance of services for key accounts.o Lead the purchase-sale process of products for key accounts.o Execute Unox’ business strategy.o Coordinate communications between decision maker and distribution channels and the cooking assistance and technician areas.o Plan and develop promotion, sales and assistance activities for key accounts.o Specify UNOX products in corporative key projects.o Be part of negotiations with the market development specialist Latin America.

• Served as operations manager in charge of the Anual Sales Budget and management areas like general administration, financial statements analysis and reports, creation of store’s minimum inventories, purchasing management for more than 30 suppliers, strategic planning, event organization, marketing management, customer service and human resources. Main Brands• Torrey Group- Mexican manufacturer of refrigeration, weighing and food processors for more than 40 years.• Sanson, Coriat- Mexican manufacturers of traditional cooking equipment for more than 30 years.• Rational- German manufacturer of combi steamers and ovens for more than 40 years.Target Markets• Micro Businesses- deli and grocery, meat market and bakery.• Government- programs in support of micro businesses.• Industrial- for industrial refrigeration, industrial weighing and dining services.• Hotel and Restaurant- restaurants and hospitality businesses.

• Organized and produced concerts for rock alternative mainstream mexican bands presented in the most important music festival in Latin America, called Vive Latino Fest.• Obtained sponsorship from national brands as Hermes Music, TecMilenio University, Cuauhtémoc – Moctezuma Brewery, Gandhi Book Store and Ab-Inbev.• Supported more than 30 local bands in development, tracing the better ones in order to nurture them.

• Hired as project manager for qualitative and quantitative market research.

• Hired as marketing manager responsible for concert production and managing the advertising budget.• Increased sales in more than 100% weekly.