At Züs, I focus on improving user experience for blockchain-based web applications. My role revolves around creating intuitive and visually cohesive interfaces, contributing to:- Designing wireframes and user flows to streamline navigation and enhance usability- Crafting and maintaining a scalable design system to ensure brand consistency across all platforms- Optimizing responsive layouts for fluid, cross-device interactions and accessibility- Producing visual assets such as splash screens, app advertisements, and promotional videos for a cohesive user experience- Collaborating closely with developers to ensure seamless design implementation and alignment with technical specificationsZüs is a decentralized multi-cloud storage network offering innovative products like Bolt, Chimney, Blimp, Vult, Chalk, and Altus for secure, high-performance data storage.

At Drops, I spearheaded visual strategies to differentiate the platform in the competitive web3 space. My key responsibilities included:- Leading the rebranding and visual identity evolution of Drops- Managing a creative team of copywriters and illustrators- Developing innovative creative concepts and marketing strategies- Designing compelling landing pages and marketing visuals- Producing engaging ad videos and animations- Crafting and implementing social media strategies- Overseeing visual direction across all brand touchpointsDrops is a cutting-edge liquidity and staking protocol for web3 assets, revolutionizing decentralized finance.

At CGC, I led the creation of an NFT collection that authentically embodied community values. My work was showcased at the CGC NFT launch party at Lisk Centre and Bright Moments Gallery, with all printed versions sold at auction. My key responsibilities included:- Developing innovative creative concepts for the NFT collection- Utilizing generative AI tools to refine visuals and create unique variations- Conceptualizing and designing merchandise ideas to extend the brand- Collaborating with stakeholders to align the collection with community ethos- Overseeing the artistic direction from concept to final exhibitionCrypto girls club is the largest community in Europe empowering women in web3.

At B&T Agency by McCANN Prague, I spearheaded digital campaigns mostly for L'Oréal and Maybelline, several of which earned prestigious Effie Awards. My key responsibilities included:- Creating innovative creative concepts for high-stakes pitches- Providing art direction for professional photo shoots- Overseeing post-production processes to ensure premium quality outputs- Collaborating closely with account teams to develop effective digital marketing strategies- Servicing diverse clients across various industries, from coffee to energyMcCANN is a global advertising agency network, with offices in 120 countries.

At Mark BBDO Proximity, I was the creative team lead for a major multinational client across Central Europe, while also contributing to high-profile pitches. My key responsibilities included:- Collaborating with account teams to ensure seamless project management and client satisfaction- Conceptualizing innovative creative strategies and assembling tailored creative teams for each project- Overseeing the execution of creative concepts to achieve maximum impact and effectiveness- Developing compelling marketing visuals and comprehensive creative strategies- Adapting and implementing global corporate identities to local markets while maintaining brand integrityMark BBDO is part of a worldwide network, headquartered in New York City, known for delivering top-tier advertising services to some of the world's most prestigious brands.

At Assessment Systems, I took on a comprehensive creative role that spanned various aspects of brand development and marketing. My key responsibilities included:- Enhancing and refining the brand identity and UX/UI design to establish a strong visual presence- Designing both static and animated marketing assets to drive engagement across platforms- Developing digital marketing materials to support online promotional efforts- Producing print materials such as stand booths and roll-ups for conferences and conventions to maintain consistent branding across all touchpoints- Directing and editing videos, including script editing and storyboard creation, to tell the brand's story effectivelyAssessment Systems is a HR company that provides evaluation solutions for the talent management and recruitment processes of leading companies.

At Eczacıbaşı Schwarzkopf Professional, I contributed to the visual marketing strategies for several leading hair care brands. My key responsibilities included:- Creating marketing visuals for prestigious brands including Igora, 3D Men, Bonacure, and Blondme- Designing and preparing the annual trend magazine, Essential Looks, for print distribution- Developing eye-catching visuals for professional salon displays to enhance brand visibility- Conceptualizing merchandise ideas and producing print materials for major organizations, events and catwalksEczacıbaşı Schwarzkopf Professional is a joint venture between Eczacıbaşı Group and Henkel, specializing in professional hair care products.

At Shopigo, I focused on enhancing the e-commerce platform's visual appeal and user engagement through targeted design initiatives. My key responsibilities included:- Designing dynamic main pages for special events and brand-specific campaigns to drive user interest- Developing intuitive digital marketing interfaces and eye-catching banners to improve user experience and increase conversion rate- Collaborating with the marketing team to align visual content with overall brand strategyShopigo is an innovative e-commerce platform complemented by a physical concept store featuring world-famous brands, contemporary designers and popular collaborations.

At Salt Communications, I played a key role in developing creative strategies for a diverse client portfolio. My primary responsibilities included:- Conceptualizing innovative creative concepts for globally renowned luxury brands- Crafting distinct brand identities for emerging startups to establish their market presence- Designing impactful marketing visuals and eye-catching printed materials for high-profile brand launch parties and events- Collaborating with cross-functional teams to align creative output with strategic marketing goalsSalt Communications is an integrated marketing agency specializing in tailored communication strategies.

At Youth Republic, I contributed to the development of creative marketing initiatives for prominent international brands. My key responsibilities included:- Designing marketing materials for global brands such as Red Bull, Avon, and Vodafone, ensuring brand alignment and creative excellence- Developing creative concepts for diverse marketing campaigns, from ideation to execution- Creating engaging social media visuals to enhance brand presence across digital platforms- Collaborating with a multidisciplinary creative team, including copywriters, animators, illustrators, and 3D artists, to execute compelling visual content- Partnering with the account team to manage projects and ensure timely deliveryYouth Republic is one of Turkey's leading youth-focused advertising agencies, known for its innovative and dynamic approach to marketing.

At Eczacıbaşı Schwarzkop Professional, I managed comprehensive creative and marketing initiatives, working across multiple channels and teams. My key responsibilities included:- Overseeing end-to-end creative projects, collaborating with agencies to ensure flawless production and post-production- Developing and executing marketing plans, managing projects and workflow systems efficiently- Translating and localizing international content for the ASK Online website, ensuring global consistency- Coordinating with local and global teams, including sales, vendors, and agencies, to drive CRM initiatives and reporting- Monitoring competitor activities and leading event organization to enhance market positioning- Spearheading digital marketing efforts to increase online presence and engagementEczacıbaşı Schwarzkopf Professional is a joint venture between Eczacıbaşı Group and Henkel, specializing in professional hair care products.