Elisa Harris Email & Phone Number

Campbell, California, United States

Worked as a Category Assistant until May 2016 when I was promoted to the role of Category Manager; responsible for all ambient edible grocery products for Gilmours – the wholesale division of an FMCG company. • Managed a portfolio of 4569 ambient grocery products, including the commodity lines of oil, sugar, flour, and baking ingredients. The total value of the category annually is just under $100 million dollars.• Negotiated and implemented a strategy for flour that increased sales… Show more Worked as a Category Assistant until May 2016 when I was promoted to the role of Category Manager; responsible for all ambient edible grocery products for Gilmours – the wholesale division of an FMCG company. • Managed a portfolio of 4569 ambient grocery products, including the commodity lines of oil, sugar, flour, and baking ingredients. The total value of the category annually is just under $100 million dollars.• Negotiated and implemented a strategy for flour that increased sales across all sites by 25% resulting in an additional $157,000 in margin for the top two housebrand skus, and increased margin on more specialised flour products while maintaining the lowest EDLP pricing in the industry.• Negotiated with suppliers to increase the amount of advertising revenue provided by $7000 more than the previous year.• As a Category assistant, I optimised many aspects of the promotional process in SAP.Created a ‘promotions bible’ with all the instructions needed for any new Category Assistant to be able to complete every aspect of the wholesale promotional process. Show less

Providing and implementing marketing plans for small businesses.

Marketing and Digital Project Management role responsible for domestic and international marketing of the KEA rental business.• Increased traffic to the KEA website by 225% by optimising SEM to adhere to industry best practices.• Project managed the rollout of KEA’s refreshed brand identity across all aspects of KEA’s rental, sales and manufacturing business. Working with a Brand Development Agency and internal stakeholders to provide a consistent look and feel, and tone of voice, while… Show more Marketing and Digital Project Management role responsible for domestic and international marketing of the KEA rental business.• Increased traffic to the KEA website by 225% by optimising SEM to adhere to industry best practices.• Project managed the rollout of KEA’s refreshed brand identity across all aspects of KEA’s rental, sales and manufacturing business. Working with a Brand Development Agency and internal stakeholders to provide a consistent look and feel, and tone of voice, while still being flexible enough to meet the differing requirements of each part of the business.• Provided KEA with 5 years of data analysis to give the company a better understanding of the trends in their target markets. This work was done to provide the basis for measurement of activities, and also to provide background analysis before undertaking a customer insights research project.• Research and development of a full digital marketing strategy alongside a digital agency – focusing on Search, Site and Social.• Created a full online situational analysis, including competitive rivalry in an online environment. Show less

Marketing and project management role responsible for website development strategy, content updating, website reporting, as well as project management of the organisations flagship publication.• Launched a brand new website for the association, featuring an interactive travel directory, the ability to search for self containment certificates, and information exclusively for NZMCA members.• Provided new income streams through website advertising.• Project managed stage two of the… Show more Marketing and project management role responsible for website development strategy, content updating, website reporting, as well as project management of the organisations flagship publication.• Launched a brand new website for the association, featuring an interactive travel directory, the ability to search for self containment certificates, and information exclusively for NZMCA members.• Provided new income streams through website advertising.• Project managed stage two of the website including advising on strategy, briefing web development agencies, and ensuring the projects were kept within scope and budget.• Provided analysis of website statistics and presented it to the board.• Project managing the $250,000 Travel Directory project. Reducing costs by approximately $8,000 through better resource allocation. Show less

Sub-editor role for the University of Auckland student magazine that involves feature writing, editing, proofing, web design and liaising with contributors and writers.• Provided consultation in the rebranding of the magazine, to provide the magazine with a more consistent look and feel from week to week.• Part of a 5 person team that produces a magazine every week without any budget.• Redesigned the Craccum.co.nz website to be more easily accessible and functional. This initiative… Show more Sub-editor role for the University of Auckland student magazine that involves feature writing, editing, proofing, web design and liaising with contributors and writers.• Provided consultation in the rebranding of the magazine, to provide the magazine with a more consistent look and feel from week to week.• Part of a 5 person team that produces a magazine every week without any budget.• Redesigned the Craccum.co.nz website to be more easily accessible and functional. This initiative has increase traffic to the website by 60%. Also incorporated analytic tools into the code so that campaigns could be easily measured.• Provided analysis of website statistics and made recommendations regarding movement of traffic around the website.• Winner of the Aotearoa New Zealand Press Award for best website. Show less

Marketing project management and team support for the New Zealand Government’s economic development agency. Key responsibilities and achievements include:• Marketing for Food and Beverage, Agritech, Biotech, ICT and Creative sectors and for the regions of North Asia, Americas, Europe, South East Asia and the Middle East.• Provide support to the Director of Marketing and for major projects such as the China free trade agreement, New Zealand International Business Awards, and many… Show more Marketing project management and team support for the New Zealand Government’s economic development agency. Key responsibilities and achievements include:• Marketing for Food and Beverage, Agritech, Biotech, ICT and Creative sectors and for the regions of North Asia, Americas, Europe, South East Asia and the Middle East.• Provide support to the Director of Marketing and for major projects such as the China free trade agreement, New Zealand International Business Awards, and many international trade shows.• Managing the distribution of all New Zealand Trade and Enterprise direct marketing email communication such as invitations to events, industry updates and newsletters. • Developed and implemented new guidelines for mass e-mail for anti-spam to improve quality of communication to clients.• Implemented new e-mail template system intended to reduce NZTE’s bulk e-mailing costs by $20,000. • Project managing the creation of trade show websites, including proofing content and design layout.• Administering New Zealand Trade and Enterprise events sponsorship process to ensure that sponsored activities align with the organizations strategic goals.• Part of the NZTE team that won the World Trade Promotion Organisation’s ‘Best of the Best’ award in 2008. Show less

Postgraduate Degree, Business Administration And Management, General

Bachelor Of Arts - Ba, Political Science And Government

Bachelor Of Arts - Ba (Honors), Film/Cinema/Video Studies