Define lead and execute the main strategy and guidelines at global level within a repositioning exercise for the brand. Support and strengthen sales at global level in order to identify new commercial opportunities, increase sell through and sell out, whilst maximising brand visibility at floor. (managing team of 5)- Define, lead and manage at a global level the yearly trade and retail marketing strategy for the different channels own and operated boutiques, wholesale channel, on/line store and key accounts ensuring the brand message is delivered, end consumer experience is excellent.- Definition of seasonal trade and retail marketing action plans in full collaboration with the sales direction.- Design and implement at global level visual merchandising strategies and plans with objective to uphold and enhance the brand image and presence. Introduce new and exciting visual presentations, guaranteeing excellent execution standards.- Defining product mix in agreement with every territory and boutique director across the globe.- Creation, planning, production and execution of 10 window campaigns and inshore scheme yearly.- Leading new developments in store design and VM related projects. Manage boutique, pop/up store openings, installations and roll-out- Leading managing and executing creative process for trade fairs, events, and interior design projects.

Lead global brand & marcom strategies for Product Portfolios and Sector Sales at regional level.Leading team of 20 people.- Responsible for shaping the integrated regional Marketing and Communication Calendar and ensure it’s deployment. Ensuring a regional brand activation consistent with CSI and regional strategy.- Responsible for regional advertising and media plans, regional Press and PR strategy.- Creation of sales and marketing materials, new product and systems launch kits, recruiting, and managing creative agencies.- Regional Trade Marketing Event planning and execution;- Field and key account sales support;- Co-marketing actions with main business partners,- Recruit, develop and manage local marketing teams- Budget holder

Contributor to the global marketing team in delivering key communication strategies worldwide and managing locally the brand globalisation process.- Responsible for European strategic marketing plan and it’s operational execution.- Regional execution of global marketing programs including Advertising & Media, Publicity & PR, Website, Trade and Retail Marketing, Events, Digital and Social networking.- Ensure consistent implementation across European regions of all marketing programs. Lead regional customer marketing teams.- Responsible for European Budgets. Managing team of 4 people and European mktg. teams.

Implement HQ guidelines for Gore-Tex and Windstopper brands at territorial level *Italy and ensure its execution.- Italian market segmentation and distribution mapping. Maintain and increase brand awareness thru consumer events and promotions. One to One relationship with store owners – as merchandiser- Travel through main locations in Italy- Responsible for year budget and POP/POS distribution.- Co-marketing actions with main clients (The North Face, Dainese, Bailo, Lowe Alpine, and many others)

After the experiences achieved in Press &PR and TRM, the company challenged to take a 360° degree Marketing role, coordinating and supervising all activities for the Kid line.- Budget for ATL and BTL global and central led activities supervising subsidiaries ‘seasonal action plans’.- Develop seasonal advertising campaign from creativity to post production- Definition of Communication strategic guidelines and managing Press and PR office- Shaping and managing Trade and Retail Marketing calendar and guidelines for activities at global level- Diesel Kid Website

Deliver Trade and Retail Global Calendar (window and in-store campaigns), trade and retail marketing activities to support and improve sell-out/through, support local teams to implement strategies: in-store actions during slow business periods, special projects with consumer- oriented settings accordingly to Retail Window Campaign Calendar.- Ensure consistency and protection of the brand standards at floor.- Plan and manage Diesel seasonal window campaigns: from creativity to production and worldwide delivery. Ensure highest standards of Visual Merchandising is implemented and maintained- Formulate plans in conjunction with the brand team to build range plans and product selection.- Establish process and procedures to deliver best practice across all stores- Managing DieselStyleLab Trade & Retail Marketing programs

Managing PR worldwide network: coordination for Int’l Fashion Show Projects, Events, Press and PR activities- Product and corporate HQ press office (including budgeting)- Shape and execute strategy for international collection presentations (fashion shows and press days)- Implement Product Launch Strategies: from presence Mktg. activities to Press and Pr activities- ROI – Return on Investments Analysis for Fashion and Corporate clippings special Marketing National & International projects (store opening events, young talent support events: Its one, Offf, U-music

Coordination and supervision of Benetton PR offices and agencies worldwide for United Colors of Benetton (adult, kid and underwear collections); Sisley; Playlife- Selection of key items from new collections for PR purposes (editorials,, product placement, product presentations).- Writing and releasing product press releases- Organising and supporting local press days to present new collections- Organising events for new stores and megastores openings- Corporate and product press office activities (press exposure Mr. Benetton and family members, company visits)- Product and corporate review