Managed over 90 New Product Commercialization projects, for the local jewels product range, driving innovation and expansion within FerreroLaunched over 50 packaging projects, such as graphic and technical change initiatives, for the Seasonal product category, ensuring efficient execution from conception to implementationLed cost-saving projects (10%-15% COGS reduction) and cross-category initiatives to optimize cost structures and promote growth across the… Show more Managed over 90 New Product Commercialization projects, for the local jewels product range, driving innovation and expansion within FerreroLaunched over 50 packaging projects, such as graphic and technical change initiatives, for the Seasonal product category, ensuring efficient execution from conception to implementationLed cost-saving projects (10%-15% COGS reduction) and cross-category initiatives to optimize cost structures and promote growth across the organizationConducted risk analysis on 100% of the project portfolio (utilizing SWOT and other applicable methodologies), mitigating risks, and ensuring on- time project delivery Show less

Orchestrated seamless collaboration between R&D and Marketing teams throughout the entire lifecycle of New Product Development; resulted in a 20% increase in product adoption and $1.5M in additional annual revenueSuccessfully governed 40 concurrent projects (Y 22/23), collaborating with various teams within the organization and external suppliersEnsured alignment with business objectives (project’s KPIs); 100% of the projects delivered in full and on time

Redesigned Seasonal portfolio packaging, resulting in a 25% increase in product visibility and a 15% boost in customer engagementSuccessfully transitioned to eco-friendly packaging, saving 30% in material costs and aligning with Ferrero's environmental commitmentFacilitated efficient project meetings, resulting in a reduction of both frequency of meetings (-50%) and duration (-33%) in meeting durations

Collaborated on the German marketing strategy, leveraging Consumer & Market Research for Ferrero Küsschen, projecting a 15% sales increase through seasonal productsSuccessfully overseen the SKU catalog, strategically estimating volumes to achieve a remarkable 10% profitability boostMarketing Communication: Developed the Media Plan resulting in a significant 20% increase in brand visibility and an impressive 25% higher engagement rates. These efforts across TV, digital, events, and… Show more Collaborated on the German marketing strategy, leveraging Consumer & Market Research for Ferrero Küsschen, projecting a 15% sales increase through seasonal productsSuccessfully overseen the SKU catalog, strategically estimating volumes to achieve a remarkable 10% profitability boostMarketing Communication: Developed the Media Plan resulting in a significant 20% increase in brand visibility and an impressive 25% higher engagement rates. These efforts across TV, digital, events, and in-store promotions contributing to an outstanding 18% growth in overall brand perception, aligning with company goals Show less