Elisa (Lisa) Ma Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona, United States

Phoenix, Arizona, United States

Seattle, Washington, United States

A tech startup making quality smart home devices accessible to everyone• Led product launch for Wyze’s first wireless video doorbells by determining messaging, creating landing page wireframe, expanding retail partnerships, and leading creative direction by collaborating with product, web, and social teams• Determined audience segmentation, positioning, and go-to-market plan for target audiences

Austin, Texas Area

A global vacation rental home platform under Expedia Group • Led a cross-functional team of 20 to create a five-part educational video series with a $0 budget to teach vacation-home hosts to be successful on the platform by managing timelines, driving clarity by leading meetings, and listening to stakeholders• Presented video series before 3000+ employees at company-wide Monthly Product Review to solicit executive feedback• Promoted video series by overseeing the production of email, web, and mobile experiences resulting in 15% CTR increase• Initiated Vrbo’s Ambassador Program to streamline legal approval process for featuring vacation-home hosts in campaigns https://www.vrbo.com/discoveryhub/tips-and-resources/success-on-homeaway/welcome-video-series

Austin, Texas Area

• Assisted in new idea and strategy development processes for AMA’s social media platforms to better engage members• Conducted research to develop numerous blogs with innovative content consisting of a wide range of topics and designs• Monitored audience reactions to AMA’s offerings and implemented new tactics based off members needs

Shanghai City, China

A travel agency in Shanghai focused on providing quality, low-cost tours across Asia for expats• Redesigned weekly email newsletter based on customer feedback using Mad Mimi, increasing engagement rate 30% MoM• Created social media posts for Facebook, Instagram, WeChat using Adobe Creative Cloud, increasing reach 300% MoM • Conducted 15 customer interviews to gather feedback to increase company satisfaction by utilizing ethnographic studies

Austin, Texas Area

Led organization’s philanthropy to improve local community by partnering with nonprofits and 180+ volunteers through 15 events, raising over $2,000+ for charities, planting 1,250+ tree saplings, distributing 500+ lbs of food to the needy, and more

Austin, Texas Area

• Organized 2 biannual events serving 200+ guests with a team of three to strengthen the organization’s culture by tracking an $8k budget, managing event logistics, and driving clarity for roles and responsibilities between teammates using Excel • Directed social media strategy to promote events by collaborating with creative team to accumulate over 3,000 engagements• Oversaw biannual bake sale logistics, food preparation, and promotion by leading a team of 30+, generating $1000+ in profit

Houston, Texas Area

• Assisted with over 50+ customers per shift to improve customer satisfaction • Managed money, processed sales transactions, and tracked inventory in order to maximize total profit • Supported store operations through managing product appearances while maintaining a welcoming work environment