Clients include: AELTC, Leaders In Sport, Premiership Rugby League, Paralympics GB, IDA Sports.Recent Projects:• Men’s Premiership Rugby Final 2024: Overall project and budget management.• Leaders Week London 2022, 23 & 24: Led the successful delivery of the Partner Village, managing all aspects of the project, including partner coordination, logistics, and stakeholder engagement to maximize brand visibility.• Paralympics GB Homecoming 2024: Directed accommodation and… Show more Clients include: AELTC, Leaders In Sport, Premiership Rugby League, Paralympics GB, IDA Sports.Recent Projects:• Men’s Premiership Rugby Final 2024: Overall project and budget management.• Leaders Week London 2022, 23 & 24: Led the successful delivery of the Partner Village, managing all aspects of the project, including partner coordination, logistics, and stakeholder engagement to maximize brand visibility.• Paralympics GB Homecoming 2024: Directed accommodation and transportation logistics for all athletes.• Wimbledon 2023 & 24: Access and egress planning and management of 40,000 guests per day of the championships.• Leaders Sport Business Summit - Abu Dhabi 2023 / Leaders Meet: India 2023: Event delivery management.• IDA Sports: Currently leading the development of the first rugby boot designed specifically for women. Show less

The National Basketball Association (NBA) is a men's professional basketball league in North America; composed of 30 teams. It is widely considered to be the premier men's professional basketball league in the world. Lead the strategic direction of EME NBA games, events and activations throughout the region. Generating new and innovative ways to activate the NBA brand both in the physical event space and virtually to drive fan engagement.

Leading the delivery of all regional NBA games, events and activations across EMEA, working closely with sponsors and partners to deliver against commercial and media rights. Develop and maintain strategic partnerships to maximize NBA business opportunities.Achievements:- Implemented dynamic pricing strategy on ticket sales for NBA games in region. Resulted in an additional 1M USD in ticket sales revenue on one game.- Delivered London Game 2018, 2019 and the first ever regular… Show more Leading the delivery of all regional NBA games, events and activations across EMEA, working closely with sponsors and partners to deliver against commercial and media rights. Develop and maintain strategic partnerships to maximize NBA business opportunities.Achievements:- Implemented dynamic pricing strategy on ticket sales for NBA games in region. Resulted in an additional 1M USD in ticket sales revenue on one game.- Delivered London Game 2018, 2019 and the first ever regular season game in Paris 2020. Show less

Part of the world’s largest sports and entertainment company, Mass Participation Sports is a portfolio of some of the world’s largest triathlon, running, cycling and corporate team development events. Including Etape Caledonia, Blenheim Triathlon, London Triathlon, Abu Dhabi Triathlon, Run to the Beat, the UK Challenge, Basel Marathon, Barcelona Triathlon, The Color Run Series and Tough Mudder licensee portfolio.Reporting to SVP of Event Operations EMEA, primary responsibility to… Show more Part of the world’s largest sports and entertainment company, Mass Participation Sports is a portfolio of some of the world’s largest triathlon, running, cycling and corporate team development events. Including Etape Caledonia, Blenheim Triathlon, London Triathlon, Abu Dhabi Triathlon, Run to the Beat, the UK Challenge, Basel Marathon, Barcelona Triathlon, The Color Run Series and Tough Mudder licensee portfolio.Reporting to SVP of Event Operations EMEA, primary responsibility to maintain the quality of delivery of the UK events whilst spending the majority of time focussed on improving event delivery across EMEA, identifying and analysing new potential opportunities. Show less

Responsible for the daily management of the operations department, safe and successful delivery of all events within the portfolio, including resource planning (permanent, temporary, contractors, vounteers), entry revenue generation, maintaining commercial partnerships, contribution to the strategic development of the event portfolio.Achievements:- Event Director of the London Triathlon – 2012-2015, Race Director of the Abu Dhabi Triathlon - 2012-2014- Increase sales capacity of… Show more Responsible for the daily management of the operations department, safe and successful delivery of all events within the portfolio, including resource planning (permanent, temporary, contractors, vounteers), entry revenue generation, maintaining commercial partnerships, contribution to the strategic development of the event portfolio.Achievements:- Event Director of the London Triathlon – 2012-2015, Race Director of the Abu Dhabi Triathlon - 2012-2014- Increase sales capacity of events through better logistical and time planning, resulting in increasedprofits of events- Successfully incorporate Canary Wharf into the Bike Route for the London Triathlon 2015- Minimum 7% budget saving every year (averaged at £150K), this included restructuring the budgeting process so as to ensure tighter control of actual spend- Instrumental in overhauling the H&S processes and paperwork so the events are safer and more robust- Incorporated the Color Run series into the division which improved H&S practises and drove downsupplier costs by £80K in one year- Develop interdepartmental communications so as to share knowledge, thus improving better workingpractises. Show less

Race Director for the Blenheim Triathlon and Etape Hibernia (closed road cycle race). Key roles included route, medical and operation planning and management, venue/police/council/stakeholder liaison and negotiation, supplier and staff sourcing, briefing and management, all H&S planning and management, logistics and movement planning, budget planning and management

Responsibilities include all venue sourcing and management including contract negotiation, stakeholder management, source, book and manage all event suppliers and equipment, Health & Safety responsibilities, cost negotiation and budget management, technical and logistic planning

Destinations include: Italy, Egypt, Lebanon, Syria, Jordan, Dubai, Oman, Morocco, Slovenia, Serbia, Kenya and TanzaniaResponsibilities:- sole responsibility for the well being and safety of clients as well as their enjoyment of the tour- ensure logistics of the tour run smoothly by liaising with ground agents, local guides, drivers, hotel staff and passengers- research and provide information regarding the local area and places of interest- manage a budget and look after… Show more Destinations include: Italy, Egypt, Lebanon, Syria, Jordan, Dubai, Oman, Morocco, Slovenia, Serbia, Kenya and TanzaniaResponsibilities:- sole responsibility for the well being and safety of clients as well as their enjoyment of the tour- ensure logistics of the tour run smoothly by liaising with ground agents, local guides, drivers, hotel staff and passengers- research and provide information regarding the local area and places of interest- manage a budget and look after company funds- provide variety of accurate reports and accounts for head office Show less