- Create and manage strategic media campaigns on social platforms to boost Fix Network USA Franchise Network's local digital exposure.- Optimize and oversee Franchise social and online campaigns.- Develop and maintain local franchise networks' social content calendar to align with key talking points.- Coordinate digital content strategy in line with USA Franchising marketing goals.- Stay updated on industry/social media trends relevant to automotive and franchising.- Assist in programs to increase awareness, engagement, and followers across social media platforms.- Ensure timely, accurate content across U.S. Fix Network Franchise digital platforms.- Aid in SEO optimization for on-site and off-site U.S. franchise digital content.- Manage responses and engagement on franchise digital platforms, maintaining Reputation Management.- Measure and report on the performance of digital marketing campaigns against ROI and KPIs.

• Spearheads the creation of content for sales and marketing funnel automation and digital marketing campaigns, driving increased brand awareness and customer engagement.• Produces compelling and visually appealing text and visual content for various digital channels:- Social media platforms- Email marketing- Content Marketing- Display advertising- PR and media outreach- Reputation managementResulting in improved customer engagement and conversion rates.• Implements content optimization strategies, including SEO techniques and keyword research, to improve organic search rankings and drive increased website traffic.• Oversees and grows social media communities by engaging with followers, responding to comments and messages, and fostering meaningful interactions.• Continuously researches and implements the latest technology and best practices in digital content creation, ensuring content remains fresh, relevant, and aligned with industry trends.• Conducts regular content audits and assessments to identify gaps, optimize underperforming content, and ensure consistency in messaging and branding.• Generates creative ideas and concepts for interactive content, such as quizzes, surveys, and interactive infographics, to enhance user engagement and drive lead generation.

• Generated compelling written, visual, and audio content for the website, leading to increased page views and enhanced ad revenue.• Monitored and analyzed audience engagement metrics on social media platforms, using data-driven insights to optimize content strategies and increase audience reach.• Developed and maintained strong relationships with local businesses and the community leaders, expanding the show's network, and enhancing promotional opportunities.• Assisted in compiling weekly newsletters, sending out daily app alerts, maximizing audience engagement, and promoting station content.• Supported the events team in planning, promoting, and executing large-scale city events, contributing to the overall success and profitability of the company.• Collaborated with the sales team to develop and maintain strong relationships with clients and listeners, ensuring their satisfaction and driving revenue growth.