Creating and building Domaines Lupier. Consolidating it among the Top wineries and wines from Spain and Internationally. Detailed below how this success has been achieved:-During the first period, . Created an strategic and business plan based on our value added.. Selected and managing old vines vineyards acquisition. . Bought and rebuilt a XIX century house and converting it into a winery. Designed the winery according to the dimension of the project already planned.. Created a new brand, name, design according to the business strategy. High end positioning.. Brand registered globallyDuring the second period,. Defined portfolio wines and its positioning, marketing plan. . Launched the wines.. Opened markets, international and national, worked hard in 10 months,14 countries. . Kept working hard with our teams in the vineyards and winery to maintain the highest quality.. Traveled, negotiated day by day each possible objective client. Wines listed in the best restaurants in each country, region.During the third period,. Consolidated the brand with a differentiated international value.. Achieved loyal international and national clients. . High quality, among top wines with international press recognition.. Worked hard with our teams in the vineyards and winery to maintain the highest quality.. Traveled and actively worked with our importers, distributors in more than 30 countries.. Consolidated the business with increasingly positive profit.

Creating, building and managing Logroño Rioja Convention Bureau, coordinating government and private sector.Achievements:-Elaborated the regulations of Logroño Rioja Convention Bureau. Unanimously approved by Board of Directors.-Successful adhesion of private companies in order to make the entity viable.-Created corporate image, web, catalogues, social sources in only one month.-Promoted Logroño & La Rioja as an ideal destination for Congresses, Conventions, and Incentives trips. Increased by 30 %.-Organized workshops and commercial presentations. -Managed press and publicity.-Elaborated and distributed publications about tourist infrastructures of the city and the region.-Coordinated decisions and actions between the City Council, Government Tourism department and and private companies.-Created and managed Data Base-Data media diffusion to national and international specialized organisms.-Planned, managed and supervision of the annual budget, being always positive.

Elaborating, Managing and Implementing International Development Plan for the three wineries, three appellations of origen.-Achieved clients loyalty and retention. Maintained imports in each country and increase 40% the number of markets up to 50 countries.-Coordinated and managed four area managers and export back office team in order to achieve the objectives planned. Increased profit 40% in five years, achieving 11 million euros.-Coordinated and managed the marketing team.-Successfully created and launched new brands globally.-Founded new business opportunities for the current brands: . selected objetive markets and designed the supply adapted to them. (Markets data investigation, definition of products, prices, channels, communication campaign) . planned objetives to each market and brand/channel. Implemented for brands at entry level, premium, super-premium, high level and icon.-Designed communication campaigns. -Designed and managed the own brand stands at International Fairs: . Selected the designer and design according with brands positioning . Coordinated all suppliers (water, light, furniture...) . Controlled budget-Planned and implemented a solid public relations campaign, with key international prescribers, journalist, sommeliers, -Coordinated and managed the marketing plan for each country in collaboration with the importer/distributor

-Managed sales of Enate wines internationally, 30 countries. Success since the demand was twice the offer. Worked with allocation.-Established and implemented a marketing and sales plan for each channel. Wines in the portfolio with different positioning, premium, super-premium, icon-Managed export back office

-Consulting for Fresh Products, Improved the management of Fresh Products department. Reorganized purchases system. Elaborated a new process.. Analyzed sales potential.. Studied margin and profits structure. Proposed product planning-Consulting for loyalty Card, analyzing it sales impact