Elisa Udaskin Email & Phone Number

New York, Ny, Us

New Jersey, United States

New York City Metropolitan Area

-Career coach helping to guide refugees, new immigrants, college students and people in career transition find and create their paths forward.-Author of book "Be A Mensch: Unleash Your Power to Be Kind and Help Others".-Speaker inspiring people to be kind, be supportive and be resilient through storytelling.-Consultant to Kavod v'Nichum, a nonprofit dedicated to providing the Jewish community resources, education, and training about the end-of-life, from serious illness through dying, death, bereavement, and mourning.-Launched a free online resource website caringorganizer.com for organizing meals and providing support to individuals suffering from an illness, recovering from surgery or those in need of comfort at a time of loss. Website sunsetted in 2020 due to COVID pandemic implications on business model.Book available at:US: - Amazon.com (copy & paste this link: https://amzn.to/3lJXyga)- Barnes&Noble (copy & paste this link: https://bit.ly/3jNKXXD)Canada: - Amazon.ca (copy & paste this link: https://amzn.to/2Zlc1FZ)- Indigo (copy & paste this link: https://bit.ly/2F2ZhMR)

New York City Metropolitan Area

New York City Metropolitan Area

Plantable is a clinically supported, lifestyle intervention program that combines behavioral psychology and nutritional science to transform health and wellness. Plantable’s fully-immersive program combines daily education, personal coaching along with plant-based meals for long-term habit change, with the goal of ending all diet-related chronic disease

Singapore And New Jersey

Leadership of $500MM Global Dentyne and Clorets brands. Responsible for delivering strategy and innovation plans to drive incremental +$150MM over strategic plan. Leader of Global Brand Equity and Innovation Teams comprised of eight people, indirectly 15 people, four Regional teams, two agencies across multiple countries and time zones.- Developed and delivered new Global Visual Identity and new creative strategy. - Built robust pipeline of renovation and innovation initiatives for a more sustainable innovation roadmap to drive $150MM in growth over strategic plan.- Developed and implemented new ways of working model to drive collaborative and high performing Global Gum & Candy community.- Co-developed and led Innovation Practitioners Training for Asia Pacific innovators and researchers.

Singapore

Leadership of Global Innovation platform for $800MM HALLS brand. Responsible for leading Global cross functional team of 10 people and transitioning team from New Jersey, USA to Singapore.- Developed and delivered a pipeline of fewer bigger innovation platforms for HALLS to reach global growth ambition. Led breakthrough innovation from early stage discovery through regional development. - Proactively took on leadership roles within Asia Pacific. Led volunteer month activities with Corporate Affairs. Identified and selected organizations to partner with to volunteer, coached sub-team leads resulting in +200 participants.- Business Project Sponsor for Asia Pacific Leadership course developing future leaders, co-developed curriculum for Corporate Social Responsibility module.

East Hanover, Nj

Leadership of Global Innovation platform for Trident and Stride brands. Responsible for creating innovation pipeline of $500MM over the strategic plan. Led Global Cross Functional team of eight, indirectly 20, five Regions and two creative and packaging agencies.- Developed pipeline for gum innovation platform, leveraging sweat the assets and new technology capabilities, encompassing initiatives scoring within top 10% of Bases II gum database, including breakthrough innovation, renovation and line extensions.- Led packaging format initiatives to transform go-to-market for Developing Markets.

East Hanover, New Jersey

Led highly matrixed team including 15 Brand leaders, core team, Digital, Social Media, Mobile, Advertising, Media and PR agencies and partners Feeding America, College Football Association and American Youth Football. Responsible for developing and leading Kraft Foods US largest scale initiative in history, designed to leverage the power of Kraft's top 15 iconic brands to drive incremental revenue. The program Huddle to Fight Hunger brought together America's passion for football, food and helping others to deliver a program that delivered 20MM meals to Feeding America to help people experiencing food insecurity.- Huddle to Fight Hunger program generated +5% growth for Kraft's top 15 brands, program executed in 60 Retailers.- Developed and delivered digital, social media and mobile innovation including Facebook Huddle to Fight Hunger Game reaching 200K+ people. - Recipient of Industry awards: Silver Halo award, Interactive Media award, 1st Place PRO award for Best Cause-Related campaign and Best Retail campaign.

East Hanover, New Jersey And Toronto, Canada

Held multiple roles in Consumer Relationship Marketing progressing from Senior Marketing Manager to Director. Re-located from Toronto, Canada to East Hanover, New Jersey in 2008.Responsible for leading overall integrated marketing initiatives for content for all channels (print, web, email) of Kraft's North American Consumer Relationship Marketing program, recognized as the leading CRM program in CPG industry, increasing consumer engagement and driving incremental sales for Kraft brands.- Transformed Kraft's food&family magazine from a free to a paid subscription model, monetizing content via fee-based subscription plus outside advertising sales model. Achieved over 1,000,000 paid subscriptions sustainable over time, a virtually unprecedented move in the custom publishing industry.- Initiated and drove sustainability initiatives implementing recycled paper and a Forest Stewardship Council certification for all printed publications in US and Canada.- Initiated and developed program for Canadian Association of Food Banks creating nutritional recipes to be distributed along with food hampers to those in need.

Toronto, Canada

Full PnL responsibility for top brands, leading brand strategy, communications and cross-functional team encompassing operations, R&D, consumer research and packaging.Sr Brand Manager, Nabob Coffee, ’03-‘04, Brand Manager, Oreo, Chips Ahoy!, ‘01-‘02, Brand Manager, International Coffees, ‘00-‘01, ABM, Maxwell House Coffee, ‘99-‘00, Brand Assistant, Philadelphia Cream Cheese, ‘98-‘99

Mba, Marketing

Ma, International Development

Activities and Societies: Focus on Microcredit Delivery in Developing CountriesInternships at Canadian International Development Agency.

Ba, Political Science

Visiting Student, International Relations And Affairs