Elisa Vila Email & Phone Number

London, GB

Reino Unido

• In charge of developing and implementing a highly effective digital Lead Generation Programme, which has consistently surpassed fundraising and campaigning goals.
• Managing paid social and paid search campaigns, exceeding yearly income growth targets for online individual giving by 9% and acquiring over 5,000 new donors annually.
• Leading the product development project, with the focus of designing a seamless digital experience for 3 new fundraising products aimed at improving conversions for the regular giving and mid-value programmes.
• Successfully creating and testing web pages with a strong emphasis on User Experience, resulting in a 34% growth in completed website goals compared to the previous year.
• Responsible for forecasting, budget management, and KPI tracking for online income and supporter acquisition.

• Overseeing the Digital Marketing Strategy and User journey mapping to maximise engagement of donors and strategic partners.
• Management of the external Agencies providing Branding, Public Relations, UX and Web Development services.
• Involved in setting Brand Management fundamentals; buyer persona, unique selling proposition, brand voice and brand promise.
• Maximising exposure and growth opportunities by managing the brand's participation in international events relevant to the sustainable development agenda.

• Design and implementation of a Communication Plan spanning across 15 countries, to create sustainable economic and social development through the support of small businesses (MSMEs).
• Management and optimisation of the digital and social media channels to improve brand equity and online presence, increasing traffic and audience engagement (+40% vs LY).
• Creation and editing of compelling content targeted to resonate with key audiences for the website, newsletter and other corporate publications.
• Insight and data visualisation reporting for post-campaign analysis.

• In charge of leading the Marketing Strategy for FUNDES Mexico.
• Successfully launched and validated the product-market fit of an educational platform aimed at closing the financial inclusion gap in emerging markets. In charge of designing the Digital Marketing Strategy, Omnichannel.
• Facilitator and Content creator in the Marketing training courses for micro-merchants.
• Focus group design and moderating.

Guadalajara, Jalisco, Mexico

• Initiated a strategic alliance with the National Food Bank to avoid food waste, resulting in savings for the company, an employee volunteering program, and most importantly, contributing to the battle against hunger.
• Created and executed the first internal communications plan to ever successfully meet all the engagement KPIs.
• In charge of the Kraft Heinz University; a training program aimed at allowing factory labourers to qualify for better career opportunities.
• Designed and implemented quantitative exploratory research.

Guadalajara, Jalisco, Mexico

• Launched the “Labels” campaign nationally with historic sales record results (+21% vs LY).
• Coordinated the Communications and Advertisement Campaign, winner of 2 gold and 2 silver awards at the International Festival of Marketing.
• Monitored the impact of digital media campaigns to analyse, review, and report on its effectiveness and optimise ROI.

Bachelor'S Degree, Marketing, 1St

• Class of 2017 Leadership Award • National Prize for Excellence (CENEVAL) Notable modules: • Qualitative & Quantitative Market Research •.

Sustainable Development And Digital Marketing

Semester abroad with specialisation in Digital Marketing.