Essential part of my role is partnering with marketing/IT/operations/commercials and other functional leads to identify needs and constraints, transforming them in the best solution for customers.Starting from the needs, my work rages from requirements definition to product design, from project development, planning and coordination, to testing and go live.Besides all the new initiatives, my sight is also on identifying and implementing improvements to ongoing procedures and services.Responsible for SaldiPrivati and ePRICE in particular.

In charge of designing customer journey and customer experience, on the web and mobile site/apps, ensuring the best end-to-end experience and cross-channel consistency.Particular focus on: managing go to market activities across the digital marketing mix, defining and managing A/B test roadmap to increase conversion and monitoring performance to understand and improve customer experience.

Main activities: ux design, digital marketing, digital strategy, social media strategyMain projects: corporate website, blog and intranet, web applications, community and business community, mobile and apps.Main clients: KitchenAid, eni, Tirrenia

As digital strategist, I work closely with clients to develop creative and effective digital strategies.My purpose is to help clients to focalize their corporate strategy, business processes, brand and market positioning, customer engagement, and technology resources/capabilities, to define the compelling vision and path forward.I also help clients to understand their online brand reputation. I work with them to plan and design a multichannel strategy to improve it. I design creative solutions and tools to support that strategy, and help clients to develop and delivery them.As a UX designer, I develop creative solutions for digital projects, from concept to implementation and roll out.I design the user experience and the user interface with a wireframing approach, constantly sharing my ideas and deliverables with team and clients, to evaluate feasibility, accessibility and usability and to set up next evolutions.I often work closely with other agency’s team (tech and copy for the most) in order to co-develop strategic approaches and creative concepts.My activities also included preliminary phases, as task analysis, scenarios, sessions with stakeholdes, benchmarks, feature map.Main activities: ux design, concept design, digital strategy, social media analysis and strategies, online marketingMain projects: corporate website, corporate blog, intranet, business applications, business community, web application, mobile app, website B2C, events and contestsMain clients: KitchenAid, eni, Pirelli, Sisal, Ermenegildo Zegna, TNT, Intesa San Paolo, Seat, Italtel, Chiesi Farmaceutica

Assistente di laboratorio per il corso di "Cultura tecnologica del progetto" (corso monodisciplinare della laurea in Design della Comunicazione).