Category Management: Coffee, Teas, Jams, Honey and Sweet Cans

Category Management - Cereals, Cocoa and Gum&CandiesBrands Management and development of Private Label

360º Brands Category Management - Soups and Ready MealsTeam management: Appetizers, Nuts and Sauces - Alcoholic Beverages

360º Brands and Private Label Category Management - Chocolates, Gum & Candy for DIA Group stores (DIA, El Arbol, La Plaza, Clarel and Max Descuento)Responsible of execution of "Proyecto Orbit Sonrisas". Coordination with different Departments and implementation in Dia Group stores.

360º Brands and Private Label Category Management - Frozen Food (2013 - 2015) Responsible of Seafood and Ice Cream Campaigns for DIA, El Arbol and La Plaza stores. Coordination with several Departments. Management of 70% of Department´s invoicing getting growing results for the Category. (2010-2012) Responsible of Frozen Pizzas, Precooked products, Vegetables and Potatoes Categories- Negotiation with suppliers- Assortment setting (Private Label and Brands)- Pricing policies management- Sales and profitability analysis- Loyalty and sale´s point promotions management. Results and ROI analysis.- Budget planning and execution- Market and competitiveness research.- Elaboration of planogramas closed to Sales Department- Attending national and international fairs

Private Label Department - Cold Meat and Chilled Products- Support products launching- Market research- Organization of food degustations and results evaluation- Packagings development- Contact to suppliers

- Management of the loyalty programme “To2aclick” for Royal Canin - Development of the new "To2aclick" website and its on-line contents- Management of promotional campaigns in the point of sale for Sveltesse and Pizzas Palacios; negotiation and agreement with partners. On-pack and mobile marketing actions.- Management of the loyalty programme for Sephora Spain and Portugal (mailings, supervision of layouts, resolution of incidents with shops, contact to suppliers...) - Briefings research and elaboration of proposals to the clients

- (2007-2008) Launch of a business magazine. Management of contents, ad slots negotiation, presentations to the clients and agencies, attending fairs (Alimentaria, SIMO...)- (2006-2007) Advertising department: management of a client list and searching for new accounts. Ad slots negotiation, presentation of proposals, supervision of campaigns.

- Negotiation and closure of contracts with the company Sabbath Jeans due to extend the sales chain in Belgium- Elisa Cortés Brand promotion: press notes and attending a fair in Belgium - Points sale growth in The Netherlands: visiting boutiques and multi-brand shops, presentation of the products

- Account Department: studying briefings, proposals to the clients, contact with media, supervision of layouts and control of campaigns.