Responsible for all aspects of the Tommy Hilfiger and Calvin Klein B2B E-Commerce platforms in the EMEA region and across. Orchestrating the whole life cycle from getting the right tech setup, to building optimal digital products, elevating product and brand experience to driving conversion through commercial initiatives. Realizing our vision of user journeys that exceed expectations by offering a best-in-class (omni-channel) buying experience for a five figure number of users generating a nine figure revenue stream. Managing >70 people in multidisciplinary teams in Business, Product, Operations, Tech, Development, Agile Coaching. High level of stakeholder management in Global HQ and across >50 countries. Successful achievements: > turnover x5> conversion x2> AOV x1.5> users x2> traffic x3> customer satisfaction x4- Part of Management Team (5 FTE)- Managing >70 FTE (20 in Commerce, Marketing, Product, Operations / 50 in Tech, Development, Agile Coaching)

Responsible for the strategy of the Business-to-Business buying and selling omni-channel platforms of Tommy Hilfiger and Calvin Klein. We digitise, optimise and transform the online journey for our customers, making sure they have the best user experience while focusing on the best of class technical foundations, brand engagement and superlative commercial output. Manager of multi-disciplinary internal team and local and India-based development teams.

Responsible for the e-commerce strategy of Skins Cosmetics - the leading retailer in the Netherlands for niche cosmetics brands. Main goal: to make sure all 150 carefully selected brands are presented and sold in an inspiring, elevated and curated way. Determine and execute growth plans based on quantitative and qualitative analyses in order to ensure growth for skins.nl and its various storeviews. Manage and stimulate KPI's for several internal teams: the webshop team (website development, brand, content, merchandising), the customer care team (service and brand engagement) and the logistics team (stock, online orders and samples). Connecting with the brands themselves to decide on commercial calendar, set up campaigns and discuss future opportunities. Brief and instruct external teams for strategies in online marketing, newsletters, social media etc. Work together with our shops to develop optimal 'bricks-and-clicks' platform and ensure development of a future proof omni-channel strategy. General advisor on company wide digital development and customer centric projects.Successful achievements: > turnover growth of 40% > conversion increase of 0.5%> traffic increases with 20%> customer satisfaction increase > instagram followers growth from 2K to 10K> facebook followers growth of 20%- Part of Management Team (6 FTE)- Managing 12 FTE

Responsible for the commercial and creative aspects of campaigns (themes) on the bijenkorf.nl website for all six categories including >2K brands. Goals and successes: premium look and feel, better sales, higher sell-through, more traffic, higher conversion, positive customer feedback.Main tasks: manage all online campaigns from A-Z within specific timeframe and deadlines. Implement campaigns together with all teams within the Bijenkorf organization: (online) marketing, buying, design, content, business development, logistics, IT. Complete briefings to make sure all teams are well-instructed and know their role in a campaign. Monitor currently running campaigns on a daily basis (check rankings, stock, visibility etc). Analyze campaigns and reflect on data (sales, google analytics etc). Propose improvements of past campaigns and determine focus (categories) per season. Accountable for briefings for all newsletters and involved in newsletter strategy. Develop plans that can lead to exceeding the customers' expectations (gifts, prices etc). Adjust to customers' needs and improve user experience (e.g. navigation, filtering). Give input for photography shoots and determine the right moment for the use of these images. Monitor the logistics process to make sure the right product assortment is available for a campaign. Monitor the progress and identify bottlenecks in the logistics process. Be aware of competition and identify trends.- Managing 2 FTE

Responsible for launching the gift platform at Greetz.nl by introducing >50 (personalized) gift categories. Activation and coordination of launches from A-Z: find assortment gap's, determine new product (categories), market analysis, negotiations with suppliers, develop business cases, presentations for MT and large groups, facilitate extensive analysis on management level, on-going supplier management, take the lead in operational process, content (marketing) management, write specifications for new website functionalities and manage development process with developers abroad, management of photography studio, facilitate sales forecast, provide creative input for online marketing/emails/promotions and more. - Managing 2 FTE

Responsible A-Z for launches for multiple product groups in the hairdressing market: market analysis, determine assortment, develop business cases, stakeholder management, take the lead in operational process, presentations for large groups, check sales forecast, provide creative input for on- and offline marketing/emails/promotions/PR/magazines and more.- Managing 1 FTE

Academic research and project management for various companies like ABN Amro and Shell.

Brand activation and sales promotions for various FMCG A-brands

Responsible for various marketing communication activities

Focus on various marketing, communication, and PR activities. Responsible for several research topics, for instance on the cooperation between embassies and the extend to which marketing should be used in such political environments. Also took a customer satisfaction survey and created manuals, guides, procedures and more in order to optimize efficiency.