Elisabeth Kurek Email & Phone Number

Washington, Dc, Us

Karlsruhe, Baden-Württemberg, De

Leads marketing for PTV Logistics, a global SaaS logistics company, backed by international private equity investor Bridgepoint and Porsche SE.• Established a unified lead funnel process to ensure pipeline growth and demonstrate ROI.• Conceptualized and launched the “OptiFlow Power” campaign, PTV’s highest revenue product, driving an immediate 19% impact on ARR goals.• Aligned the C-level team to bring together 3 acquisition brands under a new brand platform.• Instituted a global PR process, with a focus in the DACH region, achieving the first earned media coverage in target publications.• Activated PTV’s strategic partnership with AWS, for top-line impact, and bottom-line savings.• Revised marketing strategy to a solutions-based, customer-centric approach.

• Founder of the i2Coalition's first DEI working group, 2015.• Influencer at the German Federal Agency for Disruptive Innovation• LinkedIn "brand eins" Diversity Executive Interview: including peers from Deutsche Telekom, PwC, and Granny.• Advisor at Groundbreaker Talents, a program providing full-time residential scholarships in software engineering to enable young women from financially constrained communities to leverage their full potential.• Special Advisor, Diversity & Inclusion in Tech, at CloudFest, Europe's leading cloud industry event. • Mentor in the SIBB Deep Tech Accelerator Program 2022• Contributor, Women in Tech in Germany: Status Quo, Strategies, Best Practices & Success Factors, 2021• Panelist, Amazon 2020 International Women's Day #EachforEqual• Recipient of Amazon's "Champion of Diversity & Inclusion" award, 2019• Nominee, "Outstanding Diversity Commitment" Women's IT Network 2019• AWS Glamazon Christopher Street Day (Pride Parade) 2019• Led the first diversity event launch of the ecoVerband, Europe's internet industry coalition, featuring the German Minister of State for Digitization, Dorothee Bär. 2018

Montabaur, Rheinland-Pfalz, De

Led marketing for the strategic growth division of IONOS, driving to its IPO in February 2023.• Managed a department of diverse cloud marketers worldwide.• Grew YoY revenue consistently, leading up to the IPO in February 2023.• Drove the Formula 1 strategy at IONOS, and launched the #DrivingDigitalSuccess campaign, monetizing the partnership to generate pipeline.• Launched the IONOS Summit, IONOS's first tier 1 event. The IONOS Summit brought together tech decision makers in the SMB, SME, and public sectors, and activated the partner ecosystem with the integration of global and regional partners.• Aligned management board on the marketing strategy of our segment-based GTMplan for SMB, Mittelstand (SME), enterprise, and public sector customers.• Expanded IONOS’s partnership with Intel, activating 3x YoY partner marketingbudget.• Established field marketing cross-functional teams to optimize marketing in the UK,US, and French regions.

Seattle, Wa, Us

Owned overall partner marketing strategy and execution, driving the DACH region to the #1 partner-led marketing pipeline in EMEA.• Advised GTM plans for Strategic Collaboration Agreements with AllCloud, Rackspace, Reply, Syntax, and T-Systems. • Led the “Think Big” marketing initiative at SAP Connect, SAP’s largest partner event globally, tripling awareness goal, and generating seven-figure revenue in partner pipeline opportunities. • Directed strategy to leverage partner ecosystem for enterprise workloads, incorporating key consulting partners into VMware and SAP technology partner campaigns. • Piloted the "Digital Marketing Services" (DMS) program in EMEA, launching the first non-English joint partner campaigns globally, the German campaign performing 70% better than the AWS benchmark. • Premiered the first DeepRacer (AWS machine learning) in the DACH region at Bosch Connected World.• Launched the first tier 2 partner summit in the DACH region, doubling overall budget via partner-funded sponsorships in just 2 months.• Drove and executed the first digital campaign with APN Customer Engagements (ACE) lead referral within the EMEA region, generating six-figure partner opportunities organically.• Developed and launched the AWS Partner Marketing Concierge program, resulting in a 100% partner activation rate.

Seattle, Wa, Us

Managed whitespace enterprise retail accounts with an annual revenue >$500 million.• Doubled yearly revenue forecast within the first 3 months• Executed 2 AWS Enterprise Agreements within the first 6 months

Berlin, Berlin, De

Led the partner growth division of a fast-growing retail SaaS start-up, focused on location marketing solutions. • Managed international channel growth team, partnering with service providers who target SMBs. • Overall responsibility for identifying the needs of partners and outlining strategies to successfully grow revenue.• Consistently grew partner revenue on average of 5.75% month over month, resulting in nearly 2x monthly recurring revenue by end of the first year.• Planned, built, and launched uberall’s first-ever partner event, with 90% of top tier partners in attendance.• Evangelist for the company, presenting at global events.

Ottawa, Ontario, Ca

Managed teams and stakeholders across various geos. Marketing advisor for key accounts worldwide. Worked jointly with product management and engineering to create product marketing materials for containers, hypervisor, and software-defined storage products. Developed marketing strategies for Docker global conference, and OpenVZ (open source) target audience. Launched Virtuozzo 7 marketing plan, with a strong focus on analyst relations/PR, and creative marketing with a limited budget. Established analysis and tracking for senior leadership team.

Ottawa, Ontario, Ca

Started as channel marketing director and promoted to head of marketing within 5 months. Launched at global partner event within 6 weeks of new brand spin-out.

Ottawa, Ontario, Ca

Led GTM strategy for the hosting audience for service automation, website control panel, and virtualization products. Created and led service provider advisory presentations for summits and partner days, worldwide. Planned and executed campaigns, worked closely with product marketing and field marketing in EMEA and APAC to develop messaging and content for regional events and initiatives. Provided keynote messaging for global conferences.

Managed global marketing across the retail, reseller, and OEM/global partner channels. Created customer marketing program, and instituted tracking across departments. Guided telco partners on their GTM plans targeting SMBs. Built corporate communications strategy for the launch of VerioCatalyst, Verio’s new cloud service brokerage platform. Established brand consistency for Verio internationally. Led analyst relations and social media teams. Launched video marketing program. Founded the Japanese-US collaborative team for the launch of Cloudn, NTT Com’s IaaS solution. Developed integrated marketing campaigns for all channels.

Montabaur, Rheinland-Pfalz, De

Developed and launched national TV campaign for the MyWebsite product, increasing new customer unit sales by over 2,000% (20x) within 1 month of campaign launch. Executed direct marketing campaigns together with international sales team, and acted as primary liaison with German corporate marketing headquarters. Established Marketing Services department in North America, including e-mail marketing, affiliate, and CPM campaigns, as well as tradeshows. Conducted qualitative and quantitative research to optimize marketing strategy.

Montabaur, Rheinland-Pfalz, De

Managed all advertising for the US, including lead campaigns in print and implementation on the US website. Liaised with German Website Management team, Product Management, Legal, and external partners to ensure that all product information was accurately presented in promotional material and that deadlines were met. Assessed ad performance and worked together with senior media planner to negotiate added value opportunities and maintain good rapport with publishers. Functioned as intermediary for international Business Development team on key accounts.

Montabaur, Rheinland-Pfalz, De

Responsible for all text and product information on the US website, and e-mail marketing. Edited website HTML and drafted website briefs for new marketing campaigns/products. Translated marketing documents and organized quarterly meetings for the international web editors. Founded e-mail marketing team. Selected customer groups for targeting, created e-mail copy and agency briefings, and analyzed results. Campaigned for and launched the 1&1 Insider, 1&1’s first and only e-mail marketing newsletter targeting new customers.

Bryn Mawr, Pennsylvania, Us

Proofread, edited, scanned, and imported resumes of attorneys and paralegals and input candidate data into the network system. Organized and maintained files, drafted documents, and assisted with research as needed.

Philadelphia, Pa, Us

Taught the upper intermediate ESL class of a diverse group of students from a variety of first language backgrounds. Developed course materials focusing on communicative competence.

Managed the extra-curricular English language program. Created interactive, hands-on activities for beginner through advanced students and coordinated school-wide, English language and cultural events.

M.S.Ed., Educational Linguistics- Tesol

Post-Baccalaureate Study, Linguistics

B.A., German/(Biochemistry Concentration)

German