• Promoted to Director on Multicultural Strategy & Marketing Team; responsible for leading communications, PR, innovative media, and select marketing efforts driving growth among one of the Top 3 strategic consumer segments at Anthem.• Designed and executed a new-segment communications strategy that helped to improve Membership by 70%, market penetration by 72%, and outperformed market share benchmarks by 50% in largest market. • Identified, developed and executed strategy to deliver efficiencies in communications processes which reduced communications costs by 80% while creating the company’s first, scalable Spanish collateral strategy that could be leveraged across the entirety of Anthem’s 14 state footprint. Strategy provided clarity and direction, which improved the speed at which communication changes were made and developed cross-functional prioritization map to ensure associate bandwidth was utilized effectively.• Formed and directed a promotion and communications team that oversaw the communications strategy for a multi-state, 7000+ activity acquisition and education program across multiple brands for the Hispanic and African American markets.• Led successful planning, coordination and delivery of first-of-its-kind Univision DRTV-esque “Marathon” – an intense on-air and online education and acquisition program – that increased Anthem brand awareness among our target audience while driving 2,000+ qualified leads; directed team on creative, script writing, televised segments; delivered on key performance indicators and metrics.

• Served as communications lead for Anthem’s Third Annual Community Service Day responsible for all internal communications to more than 40,000 associates across the country for volunteer service campaign including planning, writing and execution of messages from Chief Human Officer and planning team, online news articles, script writing and producing 5 internal promotional videos and post event survey design and analysis. • Revamped intranet sites for three business units including development and management of project plan, writing of new updated copy, creating new links and pages for effective reference and access to news and resources. • Developed creative elements (i.e. designs of eCards, screensavers) and supported distribution on announcements for business unit President/CEO and the senior leadership team around key business initiatives, strategy and associate appreciation. • Developed and supported communication plans, timelines and on-going written internal communications around 2 system migrations that incorporated key change management components.

• Established multimedia department and oversaw team production schedules and organized weekly meetings for tracking of projects.• Co-produced 11 Open House celebrations across five newly contracted states as communications and event coordinator. Each event honored three community-based organizations. The press generated from these events resulted in more than 17 million media impressions. • Managed and coordinated internal communications videos and shoot schedule in collaboration with multi-media manger and corporate communications for production of business unit president’s quarterly internal communications.• Wrote and edited online news articles for Anthem’s intranet site for various internal clients and business related events.• Collaborated with Corporate Communications’ media outreach efforts, including writing talking points and media advisories, which resulted in 3,725,137 total media impressions for the business unit in 2008.• Planned and implemented logistics, schedule and communications in support of business unit president’s off-site leadership meetings, writing all pre- and post- communications for the event and key messages delivered from business unit president.• Wrote and developed Associate Giving Campaign newsletter and daily messages sharing associate’s personal experiences with charitable organizations and campaign highlights.

• Developed marketing plans and managed client database and development.• Responsible for marketing of seminars and organizing special events.• Created mailings of periodic material to select target audiences (online newsletters, reprints of articles and case studies).

• Developed, administered and oversaw multi-language marketing microsites with culturally competent educational content that responded to agent and consumer needs to attract new individual and small group business; generated more than 500,000 hits in the first six months.• Provided cultural expertise and project management for increasing health care plan enrollment for Individual and Small Group business units and customers in the state of California.• Managed grassroots events, community outreach programs and outreach calendar with the focus on insuring the uninsured in California; redesigned and expanded program to cover more than 300 events per year across the state.• Developed weekly summary reporting process to effectively target and track ethnic and Individual and Small Group categories.• Oversaw the development of in-language sales collateral for the Hispanic, Chinese and Korean markets.• Worked directly with ethnic advertising and marketing agencies in the development of multimedia ethnic advertising and business development campaigns for emerging markets.• Led agent advisory councils, providing agent feedback to business areas and built relationships with top agents in ethnic markets to customize their sales support and grassroots programs.• Partnered with ethnic agent, trade and non-profit associations for expanding, training and developing agent resources for target market segments.

• Provided strategic and tactical support for all external communications, press media and public relations activities for California plan.• Coordinated and organized press announcements, presentations, mailings and media briefings and materials for strategic business units. • Developed key external communications for the Company's ethnic outreach initiatives, including Hispanic and specialty Asian market outreach activities.

• Created geographically based market intelligence utilizing GIS (mapping) software to optimize corporate deregulation and expansion strategy in West Region.• Developed and supported marketing business cases for enterprise customers (analysis, proposal, and presentation).• Analyzed data from multiple departments and assembled into sales forecast and project timelines.

• Evaluated, recommended and implemented strategic customer telecommunications requirements.• Developed effective sales proposals, coordinated internal resources, and presented customer solutions.• Sold voice, data, and integral network architecture of LAN/WAN technologies. • Designated "Sales Person of the Month" 5 times in 1999 for meeting and exceeding monthly quota objectives.