Elisabeth Michaelsen Email & Phone Number

Halmstad, Hallands Län, Sverige

Båstad, Skåne, Sverige

Strategic and commercial business leader with broad experiences across functions and markets from FMCG industry and retail with passion for sustainable business development, leadership and people. International experiences within brand strategy, category management, sales and customer development, scale-up of food production company, negotiating global contracts and project management. Strengths in leadership, strategic planning and process development.

Båstad, Skåne, Sverige

Sales strategy and commercial responsibility. Leadership of sales team and customer service team. Management team-member. Business and process development to further develop customers in Scandinavia, Europe and Asia.

Helsingborg, Skåne, Sverige

Consultant with extensive experience from FMCG industry (Coca-Cola, Colgate-Palmolive, L'Oréal) and from Retail, (IKEA, ICA) offering services in the following areas: leadership, business development, growth strategy, sales & marketing, market research, project lead, category management, product development, branding and communication.

Malmö, Sverige

Project leader and process development in business area food.

Örebro, Örebro County, Sweden

Commercial CEO and partner in a start-up FMCG company. (Bakery category, segment frozen ready-meals). Established the food company as global supplier for private label and developed the own brand in the Horeca market. Invested in the production plant in Sweden, established a new business model resulting in both national and global accounts. Achievements: increased sales margin and global customer contracts.

Solna

Responsible for the categories beverages, confectionary and snacks. Supported in supplier negotiations, developed category plans and collaborated with suppliers for more efficient category management. Initiated and developed private labels as well as developed suppliers for premium segment. Increased range variety and category margins as a result.

Haninge

Responsible for establishing category management and collaboration with suppliers.Support function to KAM's and Sales organisation, Represented Coca Cola Beverages Sweden in international category projects and trainings.

Täby

Responsible for the brand Colgate and the category oral care in Sweden, including P&L responsibility. Further strengthened the market leading position of Colgate, initiated category management and collaborated with the national retailers in category projects for increased sales and margins and became preferred supplier ("Category Captain") in the oral care category on the Swedish market.

Stockholm, Sverige

Started as trainee in the salon division (field sales experience of 6 months included) and responsible for salon brands from L'Oréal in the hair care category. Customer and distribution development resulted in growing the market shares during an entrepreneurial establishment of the subsidiary Cosmétique France AB. Managed product development, launches and organized road-shows with well-known international hairdressers and designers. Represented L'Oréal Sweden in international collaboration and trainings. Responsible for the premium brand Kérastase's marketing and sales force. Later, moved into retail division, responsible for brands in the hair colouring and sun protection categories. (Récital, Diacolor, Garnier, Ambre Solaire).

Master Of Business Administration (Mba), International Marketing

Activities and Societies: - Internship activities: Participated in a student organisation finding international internships for students.

Studentexamen, Natural Science Program, Additional Languages

Activities and Societies: School cabaret and choir