Vortex is a French company specialized in the design and manufacturing of custom-made industrial equipment, tailored to the specific needs of its clients. MARKETING STRATEGY & EXECUTIONDevelop and implement comprehensive marketing plans to drive growth and brand awareness.BRAND MANAGEMENT & REBRANDING• Oversee global corporate identity and ensure brand consistency across all touchpoints.• Successfully led and executed a full corporate rebranding in 2023, redefining the brand's positioning and visual identity.DIGITAL MARKETING• Successfully led and executed the launch of the new website (www.vortex-equipements.com) • Manage the LinkedIN pageEVENTSOrganize and manage events, ensuring alignment with broader marketing goals.

Falgagen is a French independent group providing services and innovations to businesses, entrepreneurs, and individuals worldwide since 2019.MARKETING STRATEGY AND EXECUTIONDevelop and implement comprehensive marketing plans to drive growth and enhance brand visibility.BRAND MANAGEMENT• Oversee global corporate identity and brand management, ensuring consistency across all channels and touchpoints.• Successfully led and executed a full corporate rebranding in 2024, redefining the brand's positioning and visual identity.DIGITAL MARKETING Manage the LinkedIN pageEVENT STRATEGY AND PRESENCE• Design and execute the congress presence in 2024, ensuring alignment with overarching marketing goals and maximizing brand exposure.• Organize internal events to strengthen team cohesion and reinforce company culture.TEAM MANAGEMENTSupervise and mentor the marketing trainee, fostering skill development and contributing to team success.BUDGETMonitor expenses and budget allocation.

MARKET RESEARCHConduct comprehensive research to gather insights into market trends, customer behavior, and emerging opportunities.MARKET ANALYSISPerform in-depth evaluations of market dynamics, including growth drivers, and potential challenges, to inform strategic decision-making.COMPETITIVE ANALYSISAnalyze competitors' strategies, offerings, and market positioning to identify gaps, benchmark performance, and develop a competitive advantage.

Ledvard is a french start-up providing innovative solutions to enhance sports potential.MARKETING STRATEGYDevelop and execute a comprehensive marketing strategy for this digital-native brand, including the launch plan for its inaugural product, Synery6.BRAND MANAGEMENTOversee global corporate identity and brand management, ensuring consistency and alignment with the brand's positioning.DIGITAL MARKETING• Manage the end-to-end digital marketing strategy, including content creation, social media, and performance optimization.• Led and executed the launch of the new website in 2024 (www.ledvard-sport.com)EVENT STRATEGYDesign and implement the overall event strategy in 2023 & 2024, ensuring impactful brand presence and alignment with business objectives.AMBASSADOR PROGRAMDevelop and execute a strategic ambassador program, from planning to rollout, to strengthen brand advocacy.CUSTOMER SERVICE COORDINATIONServe as the primary liaison between the logistics center and customers, ensuring seamless communication and service excellence.BUDGETMonitor expenses and budget allocation.

As a passionate freelancer, I support my clients with a wide range of marketing challenges. With meticulous management and a client-focused approach, I am fully committed to turning every project into a success. 🚀📩 Ready to collaborate? Let’s discuss your goals and create impactful solutions together!

Aptissen is a Swiss company specializing in the development, production, and commercialization of innovative medical devices.STRATEGIC PLANNING• Developed and delivered the 2020 marketing plan, including the associated budget.• Led the rebranding and communication transformation to support the company's diversification strategy.TEAM MANAGEMENTEmpowered team members through hands-on coaching and performance monitoring to enhance efficiency and growth.MARKETING INITIATIVES• Designed and executed the launch package for a new product, incorporating branding elements.• Strengthened relationships with distributors and affiliates through regular calls, newsletters, and the sharing of best practices.DIGITAL MARKETING• Developed a dedicated product website to enhance online visibility and engagement.• Redesigned the LinkedIn strategy, resulting in a twofold increase in impression rate within six months.EVENT MANAGEMENT• Engaged key business partners by organizing a strategic meeting to communicate the upcoming year's objectives.• Fostered team cohesion through events such as team-building activities, a Christmas party, and a Children's Christmas celebration.

BRANDING AND STRATEGY• Delivered a comprehensive branding pitch and strategic plan to position the company effectively in the market.• Worked on the corporate and product brandingDIGITAL PRESENCEDeveloped and launched a corporate website to enhance online visibility and provide a platform for customer engagement.EVENT ORGANIZATIONPlanned and executed an internal event to foster team engagement, enhance company culture, and promote employee collaboration.

Merz Aesthetics is a global leader in the field of medical aesthetics, specializing in the development and commercialization of innovative treatments and products.COMPETITIVE ANALYSIS• Conducted comprehensive competitive analysis to identify market trends and opportunities.TEAM TRAINING & SALES TOOLS• Enhanced internal product training programs to improve team knowledge and expertise.• Developed sales tools, including sales pitches and objection handling techniques, to support the sales team’s performance.

Tupperware is a global brand known for its high-quality, innovative food storage and kitchen products. SALES TOOLSAligned and standardized all sales promotion materials with the new branding.INCENTIVE PROGRAMSDeveloped approximately 50 Sales Force incentive programs to drive team performance.MARKETING INITIATIVESBoosted Tupperware's presence in the Swiss market through strategic initiatives:• Organized the company’s first participation in a Swiss congress.• Launched a partnership with Uber Switzerland for World Water Day.• Established and launched the first Tupperware Switzerland Facebook page to increase brand visibility.

Merz Aesthetics is a global leader in the field of medical aesthetics, specializing in the development and commercialization of innovative treatments and products.STRATEGY:• Established the EMEA Regional Marketing team.• Ensured seamless collaboration and communication between Global and Local marketing teams, covering 9 affiliates and 38 distributors.• Promoted team cohesion and the sharing of best practices across the region.OPERATIONAL MARKETING & EVENTS:• Oversaw the local implementation and alignment of global marketing activities and tools.• Organized and led EMEA Marketing meetings to drive strategic initiatives.MANAGEMENT:• Developed and executed a strategy for managing Key Opinion Leaders (KOLs).• Reviewed and aligned local marketing plans with the overarching global strategy to ensure consistency and effectiveness.

STRATEGY:• Established strong connections between the Merz global team and Anteis' existing business partners (approx. 35), ensuring the adaptation of the global strategy and marketing to local needs.• Monitored and managed the marketing team’s budget to ensure efficient allocation of resources.MANAGEMENT:• Fostered team cohesion and collaboration within the 5-member marketing team following its reorganization.• Defined and tracked key performance indicators (KPIs) for each team member to drive accountability and performance.KEY OPINION LEADER MANAGEMENTDeveloped and executed a strategy for managing Key Opinion Leaders (KOLs) to enhance brand visibility and market influence.

GLOBAL, REGIONAL & INTERNAL EVENTS MANAGEMENT:• Organized a comprehensive 2-day event for 100 physicians, featuring 5 top speakers, managing every detail from planning to execution.• Successfully reinforced our international presence at the three leading aesthetics congresses.• Engaged key business partners by organizing a dedicated meeting to present the strategy for the upcoming year.• Managed the events budget, ensuring adherence to the allocated scope (under 1MCHF).FROM STRATEGY TO OPERATIONAL MARKETING:Oversaw the global rollout of the new communication campaign, including the creation of sales tools, updating marketing materials, and coordinating presence and activations at congresses.

EVENTS: Organize workshops and congresses to enhance engagement and knowledge sharing.MARKETING: Conduct marketing research focused on digital communication strategies and their effectiveness.COMMUNICATION: Design and develop communication materials, including newsletters, to ensure consistent brand messaging.BRAND MANAGEMENT: Create and coordinate sales support materials for the peeling brand, including interactive tools for physicians and sales representatives.

Hermès is a French luxury brand renowned for its high-end products in the fields of fashion, leather goods, accessories, perfumes, and home décor.PRESS RELATIONSManage foreign press inquiries, oversee the creation of press books, and coordinate press release distribution.EVENTS: Organize the international press event for the Saut Hermès at the Grand Palais in France, and coordinate the 2011 communication seminar for 130 staff members from affiliates.

UGGC & Avocats is a leading French law firm that provides a wide range of legal services to businesses and individuals.Event Management: Coordinate both internal and external events to ensure smooth execution.Communication/Marketing: Serve as the liaison between Global and Affiliates, overseeing the management and development of external communication tools, digital strategy, and PR initiatives.Budget Management: Monitor and track budget allocation to ensure proper financial oversight.

Maurer & Wirtz is a German company specializing in the development, production, and marketing of high-quality fragrances and personal care products.COMMUNICATION: Design advertising materials and update the websites for various products.PRESS RELATIONS:Coordinate product launches to ensure effective promotion and visibility.MARKETING:Conduct competitive analysis of competitors' websites in preparation for the restructuring of the general M&W website.

Lead Guide is a tudent Association that creates a luxury guidebook featuring the most prestigious and unique locations on the French Riviera.• Sought and secured sponsorships for the project.• Managed the distribution of the guide to key audiences.

Sofitel is a French luxury hotel brand that is part of the Accor Group, known for offering high-end hospitality experiences around the world.COMMUNICATION & MARKETING: Develop and enhance materials such as fact sheets and customer presentations.DIGITAL PRESENCE: Improve and update the hotel's online presence to increase visibility.