Elisabeth Siegmann Email & Phone Number

Zurich, Switzerland

Biel, Bern, Schweiz

Biel/Bienne, Kanton Bern, Schweiz

Owning the commercial strategy of wholesale accounts Swiss Market in close collaboration with internal and external stakeholders (POS clustering, consumer centricity, product assortment strategy) Building trusted partnerships with Key Accounts and leading the main tasks like; budgeting, assortment management, stock control, trade marketing activities and.

Nyon

Managing commercial strategy for the Swiss market (600 POS) in close collaboration with internal stakeholders – strengthen selective distribution strategy, reporting to the DACH-GM Repositioning of the premium brands by rework of distribution strategy which leaded to a significant increase of market share Team management and coaching of four regional sales.

Nyon

Implementation of the go to market strategy through door clustering and brand distribution Manage the different POS activities (promotions, personalization) incl. development of standardized tracking and reporting toolsRoll out of a CRM Tool

Vienna

Marketing & sales controlling for own and license brands (brand and customer P&L, budget, forecast, product calculation, incl. negotiations with license brands)Successful roll out of a BI Tool (development, implementation and training)

Vienna

Wirtschaftsrecht

Master, Handelswissenschaft