Elisabeth Strasser Email & Phone Number

Austria

Gmunden, At

Ballincollig, County Cork, Ireland

- Spearheaded the content marketing strategy for both Design Wizard and PikWizard.- Created regular blog posts for both Design Wizard and PikWizard around marketing, graphic design, and content creation.- Coordinated expert round-ups on highly relevant topics for the brand as part of the link-building strategy.- Produced conversion-focused and SEO-optimized website copy for Design Wizard landing pages.- Conducted analysis and market research to create customer personas.- Increased click-through rate of email marketing campaigns by providing valuable content based on customer persona research.- Led the migration of all email marketing efforts to one single platform.- Liaised with the IT department to coordinate the migration of all blogs from WordPress to a custom CMS.- Monitored and reported on KPIs using various analytics tools.

Listowel, County Kerry, Ireland

I had the honour of promoting this fantastic storytelling festival again and spend a magical weekend in Listowel.- Developed and executed social media campaign to promote the festival on the Kerry Writers’ Museum Facebook, Twitter, and Instagram accounts using Canva and Buffer.- Supported social media efforts on the Listowel Storytelling Festival Facebook page.- Official photography during the live festival weekend in Listowel.

Waterford, County Waterford, Ireland

- Produced conversion-focused website copy for clients in a wide range of industries such as SaaS, restaurants, commercial cleaning services, and the construction sector.- Crafted engaging blog posts to boost SEO with optimised content.- Created compelling email marketing copy capturing brand voice.

County Cork, Ireland

- Lead writer for Specialty Products coordinating multiple technical documentation projects.- Team leader of the TechComms social media team during rebrand of Twitter account and migration from Hootsuite to Salesforce Social Studio resulting in increased engagement with technical content on the new account.- Researched ways to improve SEO for the new documentation platform.- Trained and monitored junior writers on assigned tasks.- Liaised with an international team of engineers and product managers to transform highly technical content into easily understandable instructions according to the in-house style guide.- Created sales documentation such as Catalog Pages, Product Bulletins, and Release to Sales letters.- Improved technical illustrations using Rhino 3D and Adobe Illustrator.- Coordinated translation of technical documentation for the global market.- Published technical and sales documents to the new documentation platform.- Responsible for the entire Specialty Products document inventory for conversion to DITA XML.

County Cork, Ireland

- Managed rebrand of security products Twitter account for technical documentation to encompass the entire product range.- Successfully increased signups for cross-departmental Hackathon via internal PR.- Executed rebrand and improved layout, content as well as style of technical documentation of newly acquired brand.- Liaised with engineers and product managers to create technical documentation.- Peer-reviewed documentation of colleagues.- Updated multiple documents and re-published them on the new documentation platform.- Mentored junior information developer on how to deliver high-quality technical documentation.- Managed conversion of over 500 documents to DITA XML.Tools used:HootsuiteTweepiFollowerwonkSalesforce Social Studio

County Cork, Ireland

- Wrote and scheduled content for the security products Twitter account focused on technical documentation.- Liaised with an international team of engineers and product managers to deliver high-quality documentation on time for product release.- Created technical illustrations for documentation using Rhino 3D and Adobe Illustrator.- Peer-reviewed documentation of colleagues according to the in-house style guide.Tools used:HootsuiteTweepiFollowerwonk

Listowel, County Kerry, Ireland

- Developed and executed social media campaign to promote the festival on the Kerry Writers Museum Facebook, Twitter, and Instagram accounts.- Coordinated and co-hosted online events via Zoom and provided guidance ensuring security measures were followed for successful events.

Falmouth, England, United Kingdom

- Spearheaded the promotion of six online fiction writing courses on Facebook and Twitter. - Created Facebook and Twitter ads and hosted competitions.- Interviewed published authors and created video content for YouTube and audio snippets for Soundcloud.- Liaised with writing festivals to promote creative writing events.Tools used:Facebook Business ManagerGoogle AnalyticsHootsuiteFollowerwonkBitlyTrelloAsana

Cork City, Ireland

- Increased conversion rate through on-site SEO optimisation and content and social media marketing campaigns.- Generated leads by writing benefits-focused ad copy for Google Adwords and engaging content for Facebook Ad campaigns.- Solely responsible for social media accounts including Facebook, Twitter, and Google+.- Hosted Facebook competitions and shared relevant content via various social listening tools and techniques.- Liaised with marketing agencies to increase traffic through additional SEO and PPC campaigns.- Advised customers on broadband solutions via phone and online chat and processed orders.- Conducted market research to assist with a business plan for a new international product.Tools used:Google AnalyticsGoogle Keyword PlannerGoogle Ad ManagerYahoo GeminiSE RankingSimilar WebHootsuiteFollowerwonkHashtagifymeGoogle URL Shortener now FirebaseCustom CMS

Cork City, Ireland

- Created content for on-site SEO.- Researched competitors, relevant content and opportunities for Outreach.- Managed social media accounts including Facebook, Twitter and Google+ via Hootsuite.Tools used:Google Keyword PlannerGoogle AnalyticsSE RankingSimilar WebHootsuiteFollowerwonkHashatifyme

Marchtrenk

- Increased brand awareness through external PR and creative content for the DACH region part of the website and reported key results to the marketing manager.- Developed and executed content marketing strategy for German and English content.- Interviewed clients about their experiences with laser technology and wrote feature articles about their businesses and creative processes.- Increased traffic through on-site SEO optimisation and link building.- Managed social media accounts including Facebook, Twitter, YouTube, and Google+ via Hootsuite.- Coordinated Email marketing campaigns and worked closely with colleagues across various departments on the quarterly newsletters.Tools used:Sharepoint CMSMajestic SEOGoogle Keyword PlannerGoogle AnalyticsEmarsysHootsuiteFollowerwonkHashtagifyme

Salzburg

- Responsible for keys and security checks at the backstage entrance.- Acted as help desk for backstage personnel, actors, guests and tourists.

Bristol, United Kingdom

- Acquired a profound understanding of SEO techniques.- Produced content for creative campaigns such as infographics and product guides.- Increased backlinks to clients’ websites through outreach campaigns.- Wrote and proofread blog posts for B2B as well as B2C clients.- Managed social media accounts for multiple clients including Facebook, Twitter, Google+, LinkedIn, and Pinterest to increase brand awareness.- Provided valuable research data through competitor analysis, content audits, and usability testing.- Identified and suggested new strategies for creative campaigns.- Created reports to evidence the progress and results of campaigns.Tools used:Moz Keyword PlannerGoogle AnalyticsBuzzstreamanswerthepublic.comTrelloBasecampSendibleTopsyFollowerwonkHashtagifyme

Salzburg

- Worked in a busy environment as part of the event catering team at hospitality events, weddings and festivals. - Worked as breakfast assistant in hotels. - Served food and beverages. - Delivered professional wine service.- Looked after guests ensuring their happiness throughout the event. - Cleared tables and maintained a clean and tidy kitchen environment. - Relayed, prepared and set tables for the next guests.

Linz

Worked as Office Assistant in the Outpatient Departments Orthopaedics (2006), Internal Medicine (2008) and Surgical Unit (2011) of the general hospital in August 2006, 2008 and 2011:- Handled reception duties and mail distribution.- Managed organisation and archiving of patient files.- Demonstrated professionalism and interpersonal skills in dealing with colleagues and patients.

Cork

- Provided for all aspects of daily care for two children at the age of two and four, including physical care and social/educational activities.

Salzburg

- Responsible for “a la carte” service. - Prepared non-alcoholic and alcoholic beverages. - Greeted customers and gave out menus. - Served food and beverages. - Cleared tables and maintained a clean and tidy kitchen environment. - Relayed, prepared and set tables for restaurant guests as well as in preparation for events.- Worked well as part of a close-knit kitchen team.

Certificate | Level 8 Special Purpose Award, Digital Marketing

- Digital Marketing Environment In this module we covered marketing principles like: • Digital Storytelling • The Digital Trifecta •.

Master’S Degree, Professional Writing, Distinction

Activities and Societies: Expedition SocietySelection of relevant modules: Business & Editorial Writing - Wrote and edited press releases.

Bachelor Of Arts (Ba), English And American Studies

Activities and Societies: Tai Chi, KyudoThis degree covered the fields of Literature, Linguistics, Cultural Studies and Language..

Erasmus, Folklore, Celtic Studies, Literature, Irish

Activities and Societies: UCC Archery Club, English Literature Society, Sci-fi SocietyModules I completed successfully during my Erasmus.

Reife- Und Diplomprüfung/School Leaving Examination

Activities and Societies: Drama group