- Head of Global Social Media & Content Strategy within Global Consumer Engagement team at Clinique, responsible for creating a center of excellence and driving leadership of Clinique’s key global creative strategy in close partnership with the global creative and regional consumer engagement teams- Lead the content strategy for content that supports brand and marketing objectives across paid, organic, site & email, working closely with the online teams- Partner with the Go-To-Market team to develop innovative strategies that that drive breakthrough engagement for new product launches and commercial innovation programs- Manage and mentor Global Social + Content Strategy Team

Mildred Mae, LLC specializes in providing marketing & communications strategy consulting services to agencies, brands, start-ups, and thought leaders. We’re obsessed with using a blend of intuition and data to forge empathy-driven connections between clients and their audiences.Select Clients: Estee Lauder Companies, Central Park Conservancy, Juice Pharma, Laura Khoudari, BeMe

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Clients: Barbie, GSK, McDonald's, Nespresso, Novartis, Pernod Ricard, Sanofi, Triscuit• Expert senior strategic leader on projects and within the department. Responsible for all strategic planning for large clients / multiple clients and/or verticals - including consumer, health, & corporate• Senior lead of the strategic planning process, including brand strategy, creative strategy, and comms planning, employing critical thinking to verify all work reflected differentiating opportunities for the client and accounts for potential risks• Vice Chair and co-founder of equitABLE, Weber Shandwick (and Interpublic Group’s) first Business Resource Group for people with disabilities or chronic illnesses• Created and/or oversaw surprising, inspiring and logically sound strategies, developing innovative approaches for each client challenge, while also ensuring that strategy "traveled" to the final output in close collaboration with creative, analytics, & earned teams.• Played an active role in team trainings and upskilling, maintaining a balance between extremely high expectations and junior team motivation. • Led new business pitches (organic and net new), integrating across teams and weaving the strategic vision throughout the new business process• Contributed to sharing best practices, case studies, and thought leadership both internally and externally

• Led creative strategy for key accounts including aesthetics, consumer health, and immunotherapy• Responsible for client relationships and overall social media brand planning on business, actively growing and expanding business in partnership with account team leads• Provided sound, holistic, and proactive client and team counsel, integrating analytics and creative seamlessly into programming and working hand-in-hand with cross-functional experts from earned, search, and paid• Oversaw work of and mentored direct reports and junior colleagues, ensuring consistent and high-quality content creation as well as coaching and career development• Contributed to the 100+ employee social media team’s operations and development• Site leader for NYC office, responsible for overall culture and events

• Defined T-Mobile's overall brand voice in consumer communications, building on T-Mobile's reputation of being a must-follow brand• Built and developed a team of strategists, content creators, community managers, and paid managers• Oversaw proactive and reactive responses from the brand, identifying real-time opportunities to engage and build relationships and loyalty among potential and current customers• Oversaw proactive, integrated marketing and communications campaigns to drive reach, engagement and brand love• Managed content creators to develop on point, timely, clever, funny, bad-ass campaigns and content that grabbed attention – and partnered with other creators inside and outside the company for similarly awesome content• Used audience insights to inform team activities, campaigns, and budget• Oversaw multi-million dollar budget, allocating funds strategically and optimizing media spend to get the most bang for the buck; activating and optimizing campaigns• Partnered extensively across brand/marketing, PR, care, exec social and other teams to ensure a truly integrated, company-wide approach to brand communications as part of an integrated editorial calendar• Stayed on top of best practices and platform evolution and created best practices for the rest of world to follow• Developed processes as needed to keep all the ships on schedule ... while fostering creativity and coloring outside the lines• Developed "We Are T-Mobile" social video series, celebrating T-Mobile heroes in customer care and engineering and showcasing the company's commitment to diversity and inclusion

Clients: Nestle Skin Health (Cetaphil, Differin, ProActiv), Allergan Aesthetics (Botox, Juvederm, Kybella, SkinMedica), Intel, Johnson & Johnson, Herbalife, Gaiam• Provided strategic oversight and growth for key clients, overseeing work across brands• Led growing team of digital strategists and social media managers, from coordinator to VP level, including mentorship, development, and training• Drove digital and social thought leadership and education initiatives internally and for clients• Collaborated closely with Creative team on brand, campaign, and content development• Partnered with cross-agency leadership on pitches, leading to multiple new business wins & existing client growth

Kiehl's Since 1851 is part of L’ORÉAL LUXE.• Was responsible for developing global social media strategy and campaigns for 50+ local markets across North America, APAC, EMEA and LATAM as part of Kiehl's Global Brand Development team• Led all social-first go-to market campaigns for priority product launches and re-pushes, including 2 Webby Award winners • Managed global social AOR across all 360 campaigns • Supported and developed local markets through best practice sharing, training, global program development and guidance• Developed and led global social analytics initiative in order to test, learn, and optimize global and local social strategy, campaigns and content• Managed multi-million dollar budget • Oversaw social listening to inform product development and upcoming campaigns and content development, aiding in increase in customer-centric initiatives• Collaborated with Global Marketing, Product Development, Global Communications, Global Creative, and International Business Development teams on new product launches and wider brand intiativies, including integrated marketing efforts• Developed a new global social media education initiative for Kiehl's and L'Oreal in EU and APAC, leading to significant performance improvements in all participating markets as well as being a Semi-Finalist in L'Oreal Beauty Shaker Awards

Clients: TRESemmé Global, Smirnoff Global, Snuggle, Avon, Western Union

Clients: Unilever (Dove, Dove Men+Care, Slimfast)

Clients: Johnson & Johnson (Neutrogena, Listerine, K-Y, Rembrandt, Neosporin, o.b., Band-Aid, Stayfree, Visine), Coca-Cola, Sony