Elisabeth Cano Morales Email & Phone Number

Barcelona, Cataluña, España

Barcelona Area, Spain

Digital marketing and micromarketing manager at Sanitas Mayores- Work together with customer experience team, media, sales to develop an e-listening strategy and collaborate with Local managers to supervise strategies and improve results. - Leadership of the customer acquisition plan, essentially through digital levers, achieving a 30% of lead convertion and reducing more than 20% el PPC through mirco audiences strategies for your campaigns.- Product manager for the launch of new services and products with Sanitas Seguros, through agile methodology: new insurance for elderly Mayores Cuidados.- Owner of the social media, SEO & content strategy to strengthen the link with current and potential customers (Google, Facebook, Youtube, Instagram, Blog). - Digital services project manager: App Sanitas Mayores, App Famileo, launch, implementation and new developments with international teams (UK, Australia and New Zealand).- Develop brand strategy, promotional campaigns and tactical actions within marketing budgets to create end-to-end customer experience plans.- Launch of new services and products, from their ideation through agile methodology based on the consumer's life cycle.- Omnichannel communication plans and Paid media on/off management including strategy of the marketing plan and control of the budget to cover growth objectives, and KPIs and ROI tracking (Power BI) and creation of monthly brand reports.- Professional knowledge of data programs: Power Bi, Adobe Analytics, Google Analytics, and managing programs like Office 365, Jira, Zendesk, Microsoft Dynamics, Hootsuite, Selligent and Google marketing platform.

Spain

Co-founder of digital video marketing platform- Creation of the business plan and search for financing.- Creation and launch of the video marketing platform masspeople.com.- Planning and management of communication in social networks and the masspeople.com blog.- Management and advice on video marketing campaigns and video engagement with customers.

Madrid Area, Spain

Digital marketing and micromarketing fot ELT- Responsible for the product portfolio for English Language Teaching in all channels (retail, e-commerce, academies).- Leadership of marketing actions in Spain and Portugal.- Definition of the digital strategy and online initiatives.- Responsible for e-learning products.

Manager of the creation from zero of the marketing department - Definition and implementation of the Marketing Plan and budget control.- Opening of new market niches and new services.- Organization of national and international events.

Product management: Barbie, Pollie Pocket, Disney Licenses, Fisher Price- Follow-up and implementation of the Marketing Plan and responsible for the product showroom.- Responsible for customer packaging customization projects (ECI, Toy'R'Us) and trade marketing actions.- Leadership of collaboration initiatives with other brands (e.g. Nestlé, Dodot).- Analysis and weekly monitoring of brand results: sales and profitability, cost and budget control, share and ROI of communication campaigns.

Barcelona Area, Spain

- Development and execution of the marketing plan.- Management of trade marketing actions (catalog, exhibitors, posters, store positioning and fortnightly promotional actions).- Organization and development of events for professional target (fairs and courses).- Planning of telemarketing and e-mail marketing campaigns.- Opening of new market segments.

- Direct contact with assigned clients and collection of briefings. - Elaboration of strategic proposals and presentation of campaigns to clients. - Follow-up of campaigns and control of timings. - Review and delivery of originals and preparation of budgets and invoicing.- Media planning, space contracting and budget negotiation.- Preparation of a report on the results of each campaign and its ROI.

- Implementation of the marketing plan for the University of Vic.- Daily sending of e-mails and promotions to all students and professors of the University and control of the result of the actions.- Carrying out market and competition studies.

Postgrado En Marketing Digital Y Publicidad Interactiva, Marketing, 9

Programa Thepowermba, Business Expert - Gestión Y Administración De Empresas

Graduada, Administración Y Dirección De Empresas, 8,5

Master, Dirección De Marketing, 8

Licenciada, Publicidad Y Relaciones Públicas