Elisabeth Gerlach Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Led a high-performing team of 3 Market Growth Specialists, orchestrating brand localization and customer acquisition strategies across 5 language markets.Accomplishments:✔️ Successfully revitalized a struggling business unit, achieving 74% year-on-year revenue growth through new advertising strategies.✔️ Overhauled campaign operations, reducing the team's campaign management workload by half, thereby redirecting focus towards innovation.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Led end-to-end marketing and brand localization for German-speaking audiences, driving revenue growth and delivering highest-earning campaigns in company history.Accomplishments:✔️ Delivered three highest-earning German campaigns with revenue increases of up to 300%✔️ Conducted market research to refine customer avatar and achieved conversion growth of up to 120%✔️ Positioned German market as the company's 3rd highest revenue generator

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Led cross-functional digital projects, driving seamless execution and delivering impactful results in product strategy, marketing, and content production.Accomplishments:✔️ Doubled release cadence for three subscription products by optimizing production processes✔️ Localized flagship product into four languages and launched premium offering with 300+ initial clients✔️ Successfully led cross-functional teams through two major billing and content platform migrations

Kuala Lumpur, Malaysia

Oversaw end-to-end recruitment operations and spearheaded employer branding efforts and strategic partnerships to attract top talent and drive organizational growth.Accomplishments:✔️ Successfully managed and filled 60+ roles across departments and seniority levels✔️ Doubled entry-level talent pipeline by placing executives as keynote speakers at partner events✔️ Led the overhaul of the company's career website in collaboration with the CEO and CHRO

Germany

Provided comprehensive product and sales training to clients across multiple industries, facilitating improved employee performance and customer engagement.Accomplishments:✔️ Trained retail floor staff on comfortably utilizing new technology to drive sales outcomes✔️ Attained a remarkable 98% training satisfaction rating from longest-standing client

Dublin

Led the national management board in the revitalization of a declining organization struggling with financial debt, ultimately achieving 30% YoY growth.Accomplishments:✔️ Led an international team of 4 department managers, driving growth in all key performance indicators✔️ Implemented a stringent budget, resulting in a 15% reduction in legacy debt✔️ Built fruitful relationships with our advisory board of business leaders and recruited 1 new member

Greater New York City Area

Led growth strategy implementation for 35 local volunteer chapters, implementing planning, coaching, and training interventions that resulted in 114% YoY B2B sales growth.Accomplishments:✔️ Derived and implemented a new organization growth model for 35 volunteer chapters ✔️ Led a team of 50 volunteer coaches and trainers, providing consistent support to local chapters✔️ Developed training content for 12 conferences ranging in size from 100-350 participants

Lüneburg, Germany

During October 2012 Leuphana University Lüneburg was the scene for Europe’s largest start-up competition held at a university. For five days, almost 1,750 first-semester students developed innovative business ideas in the areas of sustainability, social entrepreneurship, digital media and the service economy. They were accompanied by prominent scholars and successful business leaders. At the end of Leuphana’s Opening Week, a distinguished jury recognized the best concepts.As one of… Show more During October 2012 Leuphana University Lüneburg was the scene for Europe’s largest start-up competition held at a university. For five days, almost 1,750 first-semester students developed innovative business ideas in the areas of sustainability, social entrepreneurship, digital media and the service economy. They were accompanied by prominent scholars and successful business leaders. At the end of Leuphana’s Opening Week, a distinguished jury recognized the best concepts.As one of HR Coordinators for the business idea competition, I was the main responsible for the selection, education and tracking of 60 mentors.Responsibilities included:- Interviewing and selection of mentor candidates- Preparation of educational workshops- Logistical support of conference- Location scouting and partner management for one day city-wide event- Editorial assistance for print materials Show less

Kampala, Uganda

The STEP training aims to promote entrepreneurship among youths and undergraduate students by providing them with knowledge, skills, and confidence in how to start a new business. The STEP training is unique insofar as it is action-oriented and evidence-based. During the STEP training, the trainees engage in start-up process of a real micro business to learn entrepreneurship “on-the-job”. The STEP training has been implemented at universities and vocational training institutions in… Show more The STEP training aims to promote entrepreneurship among youths and undergraduate students by providing them with knowledge, skills, and confidence in how to start a new business. The STEP training is unique insofar as it is action-oriented and evidence-based. During the STEP training, the trainees engage in start-up process of a real micro business to learn entrepreneurship “on-the-job”. The STEP training has been implemented at universities and vocational training institutions in Uganda, Kenya, Tanzania, Rwanda, and Liberia. So far, more than 1,500 students have participated in the STEP training. The STEP training is evaluated according to the highest scientific standards.As a research assistant I met up with more than 100 former participants of the training to conduct qualitative analysis on its success.Responsibilities included:- Appointment arrangement and interview conduction with more than 100 African entrepreneurs- Transformation of qualitative data into quantitative evaluable results- Basic data analysis using SPSS Statistics Show less