Elisabeth Gilbert Email & Phone Number

Montreal, Quebec, Canada

Région De Montréal, Canada

En tant que gestionnaire passionnée du marketing et des technologies, je mets à contribution mes capacités d'analyse et de gestion ainsi que ma connaissance des technologies numériques afin de livrer la vision digitale de Tourisme Montréal. Je travaille en étroite collaboration avec l’ensemble de l’organisation et les agences à l’optimisation des différentes plateformes numériques ainsi que de la stratégie relationnelle de l’organisation. L'objectif est d’amener Tourisme Montréal à… Show more En tant que gestionnaire passionnée du marketing et des technologies, je mets à contribution mes capacités d'analyse et de gestion ainsi que ma connaissance des technologies numériques afin de livrer la vision digitale de Tourisme Montréal. Je travaille en étroite collaboration avec l’ensemble de l’organisation et les agences à l’optimisation des différentes plateformes numériques ainsi que de la stratégie relationnelle de l’organisation. L'objectif est d’amener Tourisme Montréal à devenir le chef de file en matière de stratégies numériques sur l’ensemble du parcours client, incluant l’IA, et la gestion dynamique de ses différentes clientèles sur toutes ses plateformes. Show less

Montreal, Quebec, Canada

Montreal, Canada Area

Assist and recommend Tourisme Montréal throughout the Digital Ecosystem implementation project which includes a new webiste, APP, CRM program and implementation of a data management platform (DMP)

Montreal, Canada Area

Lead the development and implementation of a data warehouse and CRM solution that will house all purchasers’ data globally, as well as be the basis for advanced analytics software;Manage the day-to-day operation of all CRM programs, projects and processes to ensure that CRM channels are effective and efficient;Ensure close collaboration across the organizational matrix to continually and proactively analyze CRM programs to ensure fit with marketing and sales objectives and… Show more Lead the development and implementation of a data warehouse and CRM solution that will house all purchasers’ data globally, as well as be the basis for advanced analytics software;Manage the day-to-day operation of all CRM programs, projects and processes to ensure that CRM channels are effective and efficient;Ensure close collaboration across the organizational matrix to continually and proactively analyze CRM programs to ensure fit with marketing and sales objectives and goals;Draw up consistent Business Requirements Documents (BRDs) to ensure effective use of CRM and the infrastructure that supports it;Maximize CRM sales effectiveness with a customer-centric approach;Work with external and internal partners, agencies and suppliers to ensure successful delivery of all CRM programs, projects and processes;Enhance partnerships with internal and external content creators, editors, designers, developers and other staff to ensure that digital properties meet both brand and corporate needs/standards and are aligned with the brand strategy platform;Collaborate across the matrix to plan, manage and deliver multi-channel digital CRM marketing campaign;Work closely with Brand, Marketing and Business Intelligence Departments to implement segmentation and ensure tailored and relevant marketing messages to customers;Ensure ROI via KPIs and performance metrics;Champion and drive consistent CRM innovation while achieving support and active participation from all stakeholders across the matrix;Develop a customer journey that extends past pre-sale/post-show experience to engage customers throughout the year, even without show options in their markets.Driving customer satisfaction by continuously improving services, processes, systems and collaborative capabilities;Develop and implement targeted customer loyalty programs;Driving results through cross-functional collaboration; Show less

Montreal

Web – lead the team and continue to roll out the web deployment strategy across 3 unique retail travel value propositions. Lead the internal team and linkages with third party developers/senior team members to advance TDC’s web position in the retail travel marketplace. Work with the leadership team to advance TDC’s web bookings and utilize best practises for social marketing as a local business building tool. Evaluate software and product solutions for the e-channel… Show more Web – lead the team and continue to roll out the web deployment strategy across 3 unique retail travel value propositions. Lead the internal team and linkages with third party developers/senior team members to advance TDC’s web position in the retail travel marketplace. Work with the leadership team to advance TDC’s web bookings and utilize best practises for social marketing as a local business building tool. Evaluate software and product solutions for the e-channel with the guiding principal that web is part of an integrated bricks and mortar retail strategy. Communicate the web proposition and ongoing enhancements to the TDC network. CRM – Leadership role within Transat in developing the foundation of Customer Relationship Management Culture by defining the strategy and vision. Integrate and develop the Customer Relationship Management for the company owned and franchisees. Create customer loyalty programs for over one (1) million customers every year. Lead change management project across Canada and develop return on investment benchmarking.Represent the marketing portfolio on behalf of TDC to the Club Voyage and Voyage En Liberte network. Lead the marketing discussions with the Franchise Advisory Council, membership base, and owned network. Lead role with any Quebec based B2B marketing partners. Show less

Montreal, Canada Area

Brand Manager, Air Transat;In charge of promoting the brand Air Transat throughout the markets that Air Transat covers: France, Italy, Spain, Greece, Netherlands, Germany, Switzerland, Belgium, Austria, USA, and South destinations.Managing marketing budgets, e-marketing strategies, social media and branding.

Montreal, Canada Area

Montreal, Canada Area