Elisabeth Leonard Email & Phone Number

Silves, Pt

Faro, Portugal

No consulting template, just keen curiosity, applied to tailored solutions. I start by understanding you and your customers, then create impactful results.

Bethesda, Maryland, United States

Strategy, marketing, and market research consultant.

Until my move in June to Portugal, my role was as follows:Provide market research, business development, and marketing for the Association's journal portfolio - including Science- supporting the mission of AAAS to advance science, engineering, and innovation throughout the world for the benefit of all people.

Thousand Oaks Ca

Reporting to the Executive Director of Product Innovation, I conduct competitive analysis, qualitative research (including focus groups, surveys, interviews, and observational studies), quantitative research (surveys, analysis of buying patterns), as well as host multiple advisory boards -- all in order to better understand and meet the needs of our customers. I work closely with marketing, editorial, and sales to test new product concepts, product pricing, product pitches, value propositions.… Show more Reporting to the Executive Director of Product Innovation, I conduct competitive analysis, qualitative research (including focus groups, surveys, interviews, and observational studies), quantitative research (surveys, analysis of buying patterns), as well as host multiple advisory boards -- all in order to better understand and meet the needs of our customers. I work closely with marketing, editorial, and sales to test new product concepts, product pricing, product pitches, value propositions. I provide information on the market for market size, industry trends and changes in information seeking behavior, including identification of market needs and present to our internal stakeholders on issues relevant to the market. Externally, I share knowledge gained through our research with our customers. Show less

• Deputy administrator and chief operations officer • Responsible for strategic planning and program development; assessing library programs and services; leading library communications, publicity, and marketing programs; administering the library's budget; managing staff resources and personnel programs; overseeing facilities management and space planning; and representing and acting on behalf of the dean in campus and community activities.

I teach LIBR 204, a class on management of information organizations.

Testing product concepts, branding, value propositions, and researching market size, and information behavior, especially in terms of use of video, journals, and books.

Taught information literacy

Provided leadership in reference, outreach, and instruction. Led the development and implementation of new programs. Evaluated and modified existing programs. Actively represented the concerns of the SSH Library in library wide planning initiatives. Communicated to and from library wide groups on behalf of Research Services. Facilitated staff performance. Stayed abreast of developments in relevant campus departments, as well as in information delivery and scholarly communication. Planned… Show more Provided leadership in reference, outreach, and instruction. Led the development and implementation of new programs. Evaluated and modified existing programs. Actively represented the concerns of the SSH Library in library wide planning initiatives. Communicated to and from library wide groups on behalf of Research Services. Facilitated staff performance. Stayed abreast of developments in relevant campus departments, as well as in information delivery and scholarly communication. Planned and participated in the staffing of the combined Reference/Government Documents Information Desk and the Libraries Information Desk. Mentored and directly supervised 6 librarians and four staff (there were 17 employees in my line of supervision, including the staff in Current Periodicals, Newspapers & Microtext and the staff at the Libraries Information Desk). Subject liaison for the Rady School of Management. Oversaw the collection of print and electronic resources for reference. Show less

Provided leadership, vision, and initiative in planning, implementing, marketing and assessing user-centered reference services and resources. Initiated and coordinated the information literacy program, which includes a for-credit elective course, LIB100. Provided and planned for outreach to faculty, students, and staff. Actively participated in delivery of a full range of multidisciplinary reference services. Responsible for collection development in reference, business, and economics, a… Show more Provided leadership, vision, and initiative in planning, implementing, marketing and assessing user-centered reference services and resources. Initiated and coordinated the information literacy program, which includes a for-credit elective course, LIB100. Provided and planned for outreach to faculty, students, and staff. Actively participated in delivery of a full range of multidisciplinary reference services. Responsible for collection development in reference, business, and economics, a combined budget of $250,000. Subject specialist for business and economics. Mentored and supervised 6 librarians, 2 staff, and 16 student assistants. Show less

Provided reference and interlibrary loan services for faculty, staff and students. Technology consultant to the faculty. Supervised student assistants and reference interns.

Phd

Mba

Msls

Bachelor Of Arts (B.A.)