Betsy Richards
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Betsy Richards Email & Phone Number

Communications/Brand Management/Marketing
Location: Cumberland County, Maine, United States 4 work roles 2 schools
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Role
Communications/Brand Management/Marketing
Location
Cumberland County, Maine, United States

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Betsy Richards is listed as Communications/Brand Management/Marketing based in Cumberland County, Maine, United States. AeroLeads shows a matched LinkedIn profile for Betsy Richards.

Betsy Richards previously worked as Catering Manager at Parkhurst Dining and Public and Community Relations Sr. Manager, Sr. Liaison, CSR at Idexx. Betsy Richards holds Master Of Business Administration (M.B.A.) from University Of New Hampshire, Durham, Nh.

Profile bio

About Betsy Richards

Innovative, entrepreneurial and practical business leader with demonstrated success in both established and start up endeavors. Motivates teams to exceed expectations. Organizes resources for maximum productivity. Sees big picture, appreciates details. Strong expertise in:Public and Community RelationsCorporate Communications (External and Internal)Web and Print Content Development (Internet and Intranet)Brand Development and Visibility ManagementCreative Team LeadershipProject ManagementEmployee Engagement

4 roles · 30 years

Betsy Richards work experience

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Public And Community Relations Sr. Manager, Sr. Liaison, Csr

Westbrook, Me

Directed corporate community relations and outreach programs (Volunteering, Giving, Match), media relations, advertising, and brand visibility management; responsible for $1.1 million budget. Developed partnerships with community organizations across the US, served as sr. corporate liaison for local, regional politicians, institutions, business executive and neighboring residents. Conceptualized and managed community and company based events.Oversight of public information for mass communication, business conduct and crisis communicationsCoordinated and cultivated mutually beneficial relationships with community partnersIncreased community giving participation by 60% and request processing time by 30%Grew corporate Facebook following by 400%; Twitter followers 34% year over yearEnhanced personal brand of company senior leadership and CEO approval rating on Glassdoor 85% over 4 yearsSenior communications liaison for enterprise-wide CSR teams Maintained global brand message consistency and integrity

1997 - 2015 ~18 yrs

Corporate Business Relations And Global Employee Communications Manager

Led the development, implementation and measurement of world class internal and external communication and community relations strategies. Served as community facing communication advisor to executives and strategic resource partner for corporate functions delivering integrated and engaging community and employee communications.Enhanced global website by contributing to interactive design and constructing content messaging for Corporate, Investor and CommunityAwarded IABC Visions top awards recognition four consecutive years for interactive and print Annual Report/10K and overall web site designSenior communications advisor and key contributor to development of digital and print collateral material for global launch of renewed company Purpose and Guiding Principles to 5,000 employees in seven languages simultaneously,Developed and implemented worldwide volunteer program

2005 - 2011 ~6 yrs

Employee Communications And Investor Relations Manager

Idexx Laboratories
1997 - 2004 ~7 yrs
2 education records

Betsy Richards education

Master Of Business Administration (M.B.A.)

University Of New Hampshire, Durham, Nh
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What is Betsy Richards's role at their current company?

Betsy Richards is listed as Communications/Brand Management/Marketing.

Where is Betsy Richards based?

Betsy Richards is based in Cumberland County, Maine, United States.

What companies has Betsy Richards worked for?

Betsy Richards has worked for Parkhurst Dining, Idexx, and Idexx Laboratories.

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What schools did Betsy Richards attend?

Betsy Richards holds Master Of Business Administration (M.B.A.) from University Of New Hampshire, Durham, Nh.

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