Beth Murphy Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

Marketing and sales strategy, leadership, brand reinvention and expansion, team development, and budget management for HCCP's direct-to-church ecommerce brand, ChurchSource. Marketing strategy and leadership for HCCP's curriculum publishing division, HarperChristian Resources. Responsible for achieving profit and list growth targets and ensuring positive.

Strategic vision casting and brand management for ChurchSource brand, including direct mail, display, email, digital, social, and event marketing. Developed communication strategies for key brand initiatives, along with integrated promotions in both direct-to-consumer and retail channels. Conducted focus group research with pastors to understand church.

Responsible for $50M annually in trade retailer promotions, from initial strategy to bookstore shelves. Designed and managed the promotion planning process with Sales, Marketing, Inventory, and Finance. Developed selling tools and communication vehicles for promotions, including new title catalogs, sell sheets, and order forms. Served on the Faith and.

Managed all national general market accounts, working with Sales, Forecasting, Customer Service, Inventory, Production, and Distribution to ensure timely delivery of product and customer satisfaction. Represented the Sales team on a cross-departmental task force to acquire and develop books for the twentysomething market. Conceptualized and designed.

Managed all national general trade bookstore and general market direct sales accounts. Daily contact with customers, including future projections, order inquiries, and special packaging needs. Created and lead a task force to reduce returns from direct sales accounts and improve forecasting accuracy. Coordinated company presence at major trade shows..

Coordinated prospect mailings, made lead-qualifying calls, and met with potential clients. Created database of leads, trade publications, and professional art shows.

Managed marketing projects from initial client contact to execution, including brainstorming, copy writing, proofreading, and creative direction. Partial customer list: The Dow Chemical Company, Pentair Pool Products, Siemens Dematic, The Mercy Group (now Ninth Brain).

Ba, Business

Activities and Societies: Cross Country, Track & Field (5000m and 10000m), Orchestra, Band (French horn)

Mba, Marketing

Outstanding Marketing Student 3.96 GPA