Elisabetta Natali Email and Phone Number

Group Rebranding: definition of new Group brand identity, implementation Brand Guideline and production of new btl, on line and off line communication materialsContent creation for all communication materialsDesign and organization of corporate positioning events at institutional audiencesDesign and organization of events addressed to institutional and private clientsManagement of media relations and crisis communication activitiesRelationship management with Associations and Institutions

Optimize strategic positioning and brand awareness through seamless coordination of corporate leadership interviews with media and the management of all facets of press office and social media relationships with Tier1 media. Partner with the Director of Corporate Public Affairs to strategically position events in all the Group's countries, often in collaboration with the G20. Work closely with global external agencies in communication activities, generating key interviews, articles, and all other media relations. Manage a team of 5 personnel and oversee all Italian advertising and below the line activities through traditional media channels, web and social networks. Guide the design and production of all below the line collaterals. Coordinate external agencies and organize internal and client-related external events. Refined media strategies that have elevated Dedalus into a well-known company in both the healthcare sector and the general public’s perception. Transformed communications initiatives from a minor external activity into a major in house activity. Led the successful inhouse rebranding initiative of the group’s most important acquisition, AGFA healthcare. Successfully achieved 100% of corporate objectives for 13 consecutive years.

Oversaw development of all press and public relations events. Managed input of external communication agencies. Identified, evaluated and implemented all sponsorship activities. Managed promotion agencies and led all phases of successful promotional projects. Monitored group brand awareness initiatives and tracked group communications. Wrote all press releases. Established and managed major international conventions of over 2000 attendees in Italian and foreign locations. Expertly handled numerous presentations of new vehicles to the press. Developed trusted relationships with key communication, advertising and event agencies. Played major role on executive committee during the IPO managing all facets of regulated communication. Achieved rapid promotion from Communication Specialist to Event Manager

Provided support to senior media planner for worldwide media planning. Helped define media strategies and verified media investment at the product level. Performed media cost controls. Provided account management to markets in Europe, Far East, USA and Latin America for the selection of advertising images, quality control of advertisements, and approval of image lay-outs. Analyzed competitive advertising. Developed and provided support for the use of research tools and evaluated the activities of the various communication initiatives. Managed advertising planning for local world-wide campaigns and collaborated closely on advertising planning for world-wide institutional campaigns.