Responsible for: Marketing, Merchandising, Client Insight & CRM, Strategic Planning, Communication (Media & Digital, PR & Celebrities, Events)

Brand Equity and Communication DirectorBrand Equity and Commercial Concepts Director, in charge of- Brand Equity definition and strategic positioning, visual identity and full Communication development, for implementation on all touchpoints, incl. 1600 stores- Private Labels (several sectors : food, fashion, home decoration, cosmetics, electronics) strategic and commercial approach, communication instore and out of store- Customer Experience model, enabling phygital customer journey based on brand’s promise and levereaging the Auchan touch.- New Commercial Concepts development: new redesigned stores (My Auchan), which bring out the artisanal touch and proximity with consumers. Development and launch of the first flagship Concept Store, a creative Lab with breakthrough innovations for a total immersive customer journey through a greenhouse, a food court with the “artisans of taste”, a premium perfumery, a petshop, a barber shop, bio and exotic fruit&vegetables igloos.

HITalk is a new, innovative Communication format closely bound up with the universe of Digital and Social media. A platform for new ideas worth spreading through the power of the Storytelling.It selects speakers -excellences in different sectors- with big stories and ideas from a broad spectrum: digital, art, fashion, beauty, science, business, cinema, health, etc - who share their vision and success with the mission of developing new big ideas and businesses. Lead, organization, fund raising and communication strategy for big events such as: HItalk HiFuture - Innovation for Health (Johnson&Johnson); HITalk WOW-Woman is Now; Hitalk Cinema Festival; HITalk Internet Day; HITalk for WIND; HITalk Super Digital; HITalk Food

In charge of the long term innovation for Personal Care brands at divisional level for Europe responsibility, setting strategies, developing new product lines, centralized advertising and go to markets.- Developed brands for International markets- Conception, development, launch of breakthrough global innovations bringing selective inspiration, artisanal touch and custom tailoring to mass market and entering new segments, worked out with artists, chefs, designers, trend setters, perfumers.- Initiated a new Model of Innovation with a plan for anticipating the trends and shorten timelines, co-working with the influencers in different sectors and with the consumers through platforms and blogs.- New Global Equity relaunch : development, design and execution of the new Palmolive brand equity strategy including new brand essence and brand pyramid and of all the communication elements (logo, graphics, packaging, advertising) to reinforce the brand image through consumers, customers and stakeholders, globally- Digital : Palmolive new website development and digital activation - Leader of global cross functional teams

Overseeing marketing, consumer and shopper insights, media/digital innovation for Personal Care business (Shower&Bath products 290MM$, Hair Care & Deodorants 110 MM€)- Development of winning Brand Strategies and new product ranges, entering new segments : Hair Care products Shower and Bath products Deodorants Kids line- Reinvention of core business including new brand communication (TVC, digital, print) - successfully launched Worldwide- Global Market research and Consumer Insight studies run on male and female Personal Care

Responsible for L'Oréal Professionnel Hair Colour brands (15 sub-ranges)- 80MM€ Net Sales, 70% of total turnover.Most significant achievement: in a difficult context of market stagnation, acquired market shares through new strategic product launches and training programs for professionals. • Coordinated cross-functional team (incl. advertising agency, sales, education, finance and operations) for successful relaunch of historical L’Oréal core brand.• Managed P&L of brand portfolio with 12M€ marketing budget• Leading shootings for major communication campaigns on key feminine magazines (Vogue, Elle, etc.).• Management of 6 person-team

Responsible for the Worldwide development of the Professional Styling ranges – €150MM Net Sales Most significant achievement: • Global development of a new brand strategy, with rotating capsule collections inspired by fashion, to gather new targets• Development and launch of very successful new styling Brand composed by 32 products, in 5 ranges for specific consumers• Coordination of R&D teams, Packaging/Design/Adverstising agencies, Consumer insight team, Fragrance Houses• Led 3 person-team