I am a Strategy Director within a specialist division of M&C Saatchi, called World Services. I lead the strategy on projects that harness the power of brand, behaviour change and comms strategy, to tackle some of humanity's most challenging and important problems in developing countries. Some recent projects include:- Supporting The Global Fund leadership with the development of a strategy to drive brand relevance ahead of their next replenishment.- Leading the strategy for the UK Covid-19 Inquiry’s communications campaign, Every Story Matters. Inspired by trauma-informed qualitative research to understand the lived experiences of those most affected, seldom heard. - Developing and leading the comms strategy for a global campaign to prevent sexual harassment across UN IOM. This included a highly sensitive primary research study with staff and expert consultation, which inspired a ground-up communications campaign designed to get staff recognising and responding to sexual harassment when they see it.- Supporting the Bill & Melinda Gates Foundation to raise funding in Women’s Health, by developing a frame that would make Women’s Health better appeal to more traditional, sceptical decision-makers.- Working with Georgia Tech, to develop an insight-led frame to better position a reinvented sanitation technology, so it could attract investment, improve health and save lives.- Developing the brand strategy and new brand positioning for Acasus, a talented consultancy focused on improving health outcomes in low- and middle-income countries.- Developing strategy, guidance and training for Rotary International to help staff understand how to tell stories ethically and create content that honours their ambition to be more diverse, equitable and inclusive.