Elisa Tang Email & Phone Number

Destination BC leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.Responsible for leading the development and implementation of integrated consumer marketing programs across paid, earned, and owned channels in global markets.

ACTIVE Network is a technology and media company that helps organizations get more participants, manage their activities efficiently, and build stronger communities.Created the strategy for, and managed the execution of, lead generation initiatives for parks and recreation, YMCA, higher education, and local government markets. Initiatives utilized both online and offline marketing programs including social media, SEO, paid search, webinars, email, and events.

NGRAIN creates interactive 3D simulation software for technical training and operational support in the Defense industry.Drove lead generation campaigns utilizing webinars, emails, and events. Developed product messaging, launch plans, and sales tools including case studies, brochures, datasheets, and solution video.

eXcape developed in-vehicle wireless point-of-sale software solutions. They were acquired by Tangarine Concepts Corporation in 2005.Responsibilities included simultaneous job functions of both marketing and product management:- Marketing: Managed trade show activities and government funding programs, conducted market and competitive research, and created content for collateral.- Product Management: Wrote market requirement documents, conducted interviews with prospective and existing clients, and developed content for training materials and user guides.