Elisa Vizcarra Cogo

Elisa Vizcarra Cogo Email and Phone Number

Account Director | Cultural Branding at Cardenas Marketing Network @ CMN - Cardenas Marketing Network, Inc.
chicago, illinois, united states
Elisa Vizcarra Cogo's Location
Miami, Florida, United States, United States
Elisa Vizcarra Cogo's Contact Details

Elisa Vizcarra Cogo personal email

Elisa Vizcarra Cogo phone numbers

About Elisa Vizcarra Cogo

I am a passionate multicultural marketing professional with 19 years of industry experience providing cultural insights and leadership for integrated sports/music sponsorship activations, and experiential marketing programs at Cardenas Marketing Network. As a Group Account Director, I have played an integral role in the creative concept, execution, and management of highly engaging marketing campaigns for various clients inclusive of Old Parr, Twitch, Goya Foods, Wrigley, AARP, Sprint, Bud Light, Captain Morgan, and Kellogg’s just to name a few. I have facilitated and managed brand partnerships for properties such as the Latin Grammys, Marc Anthony, Daddy Yankee, Gold Cup, Argentinian National Team, MLS, CONCACAF Gold Cup, and more. Also, as the Co-Executive Producer for LatinUp, a live music content Chanel to elevate Latin music, voices, and culture, we became the the #1 Latin Music streaming channel on Twitch. By working together with all key players – strategy, creative, clients, agency partners, legal, finance, vendors, and staff- I can effectively put together the puzzle pieces of a campaign to ensure its success. My positive attitude, team-player mindset, and ‘solution-oriented’ philosophy allows me to provide top-notch marketing output and client services.

Elisa Vizcarra Cogo's Current Company Details
CMN - Cardenas Marketing Network, Inc.

Cmn - Cardenas Marketing Network, Inc.

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Account Director | Cultural Branding at Cardenas Marketing Network
chicago, illinois, united states
Website:
cmnevents.com
Employees:
89
Elisa Vizcarra Cogo Work Experience Details
  • Cmn - Cardenas Marketing Network, Inc.
    Account Director
    Cmn - Cardenas Marketing Network, Inc. Jan 2004 - Present
    Miami/Fort Lauderdale Area
    Accounts: AARP, Kellogg's, Sprint, Goya Foods, Captain Morgan, Neutrogena, Tylenol PM, H&R Block, McCormick Foods, Toyota and Bud Light• Lead multiple client accounts and integrated marketing strategies for fortune 500 brands with focus on experiential, retail, digital, social, and sponsorship activations• Identify and pitch new business opportunities that lead to contributing up to $3.5MM in gross revenues per year• Act as agency’s lead client contact in order to streamline communications, anticipate client needs, deepen relationships, and grow key accounts • Direct internal teams and work seamlessly and collaboratively with creative, legal, finance, media, PR, and production departments• Develop, implement, and effectively manage multimillion-dollar corporate budgets and timelines through campaign life cycle• Proactively research industry trends and insights to develop strategic partnerships and campaigns that generate positive brand results • Train, manage and supervise teams of assigned Account Supervisors, Project Managers, and Project Coordinators• Prepare and deliver PowerPoint or Keynote presentations to potential and existing clients and partner agencies• Negotiate and manage local and high level national promoter, media, and professional sports partner relationships • Track and analyze program performance against KPIs
  • Cmn - Cardenas Marketing Network, Inc.
    National Project Manager
    Cmn - Cardenas Marketing Network, Inc. Jan 2004 - Mar 2008
    • Manage experiential marketing accounts and campaigns• Formulated and prepared event budgets up to $2 million based on client’s financial expectations• Research and negotiate partnership fees with promoters, festivals, venues, hotels, community events, and media organizations• Successfully managed events of 50 to 20,000+ in attendance• Hired and directly supervised vendors and event staff teams up to 50 people; lead and motivated teams to achieve goals • Provided detailed post-event analysis and ROI recap materials to clients for all executed promotions
  • Sportsservice Chicago Bears
    Supervisor
    Sportsservice Chicago Bears Aug 2003 - Jan 2004
    • Assisted upper management team in planning and implementation of effective methods for improving productivity and sales• Created retail display of 3 new stores in coordination with the Inaugural season at Soldier Field • Supervised 30 retail associates• Monitored financial performance and reported daily financials• Oversaw internet sales operations, catalog orders, and customer service calls
  • Asu/Puhsd Partnership
    Program Assistant
    Asu/Puhsd Partnership May 2002 - Aug 2003
    • Coordinated, implemented, and evaluated University meetings, retreats, orientations, and special events for incoming college students from local High School districts• Designed creative program flyers and invitations• Effectively solicited sponsorships and donations from local businesses and organizations
  • City Of Tempe
    Intern- Kiwanas Recreation Center, Special Events
    City Of Tempe Jan 2003 - Jun 2003
    • Coordinated budgets, marketing materials, entertainment and staffing of community events• Effectively solicited sponsorships and donations from local businesses and organizations• Designed creative program flyers, invitations, and web page updates• Performed receptionist duties including answering inquiries, data-entry, and mass mailings• Performed managerial duties including program set-up, supervising patrons and instructors, and securing and maintaining the facility
  • Asu Public Events
    Assistant
    Asu Public Events Jan 2002 - May 2002
    • Developed administrative and planning skills in a higher education setting• Efficiently directed incoming inquiries to the Public Events and Marketing departments• Maintained and organized files of all events and facility rentals

Elisa Vizcarra Cogo Skills

Marketing Event Management Event Planning Sponsorship Social Media Marketing Advertising Relationship Marketing Marketing Strategy Digital Marketing Marketing Communications Integrated Marketing Public Relations Sales Leadership Sports Marketing Social Media Online Advertising Brand Development Account Management Music Industry Brand Awareness Strategy Management Brand Management

Elisa Vizcarra Cogo Education Details

Frequently Asked Questions about Elisa Vizcarra Cogo

What company does Elisa Vizcarra Cogo work for?

Elisa Vizcarra Cogo works for Cmn - Cardenas Marketing Network, Inc.

What is Elisa Vizcarra Cogo's role at the current company?

Elisa Vizcarra Cogo's current role is Account Director | Cultural Branding at Cardenas Marketing Network.

What is Elisa Vizcarra Cogo's email address?

Elisa Vizcarra Cogo's email address is el****@****ail.com

What is Elisa Vizcarra Cogo's direct phone number?

Elisa Vizcarra Cogo's direct phone number is (312) 492*****

What schools did Elisa Vizcarra Cogo attend?

Elisa Vizcarra Cogo attended Arizona State University, Arizona State University.

What skills is Elisa Vizcarra Cogo known for?

Elisa Vizcarra Cogo has skills like Marketing, Event Management, Event Planning, Sponsorship, Social Media Marketing, Advertising, Relationship Marketing, Marketing Strategy, Digital Marketing, Marketing Communications, Integrated Marketing, Public Relations.

Who are Elisa Vizcarra Cogo's colleagues?

Elisa Vizcarra Cogo's colleagues are Alexander Cardenas, Mateo Amaya Molina, Natalia Suárez Lugo, Yuliza Padilla, Claudia Serrato, Rosalinda Cardenas, Gina Perina.

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