Elisa Vizcarra Cogo Email & Phone Number

Miami/Fort Lauderdale Area

Accounts: AARP, Kellogg's, Sprint, Goya Foods, Captain Morgan, Neutrogena, Tylenol PM, H&R Block, McCormick Foods, Toyota and Bud Light• Lead multiple client accounts and integrated marketing strategies for fortune 500 brands with focus on experiential, retail, digital, social, and sponsorship activations• Identify and pitch new business opportunities that lead to contributing up to $3.5MM in gross revenues per year• Act as agency’s lead client contact in order to streamline communications, anticipate client needs, deepen relationships, and grow key accounts • Direct internal teams and work seamlessly and collaboratively with creative, legal, finance, media, PR, and production departments• Develop, implement, and effectively manage multimillion-dollar corporate budgets and timelines through campaign life cycle• Proactively research industry trends and insights to develop strategic partnerships and campaigns that generate positive brand results • Train, manage and supervise teams of assigned Account Supervisors, Project Managers, and Project Coordinators• Prepare and deliver PowerPoint or Keynote presentations to potential and existing clients and partner agencies• Negotiate and manage local and high level national promoter, media, and professional sports partner relationships • Track and analyze program performance against KPIs

• Manage experiential marketing accounts and campaigns• Formulated and prepared event budgets up to $2 million based on client’s financial expectations• Research and negotiate partnership fees with promoters, festivals, venues, hotels, community events, and media organizations• Successfully managed events of 50 to 20,000+ in attendance• Hired and directly supervised vendors and event staff teams up to 50 people; lead and motivated teams to achieve goals • Provided detailed post-event analysis and ROI recap materials to clients for all executed promotions

• Assisted upper management team in planning and implementation of effective methods for improving productivity and sales• Created retail display of 3 new stores in coordination with the Inaugural season at Soldier Field • Supervised 30 retail associates• Monitored financial performance and reported daily financials• Oversaw internet sales operations, catalog orders, and customer service calls

• Coordinated, implemented, and evaluated University meetings, retreats, orientations, and special events for incoming college students from local High School districts• Designed creative program flyers and invitations• Effectively solicited sponsorships and donations from local businesses and organizations

• Coordinated budgets, marketing materials, entertainment and staffing of community events• Effectively solicited sponsorships and donations from local businesses and organizations• Designed creative program flyers, invitations, and web page updates• Performed receptionist duties including answering inquiries, data-entry, and mass mailings• Performed managerial duties including program set-up, supervising patrons and instructors, and securing and maintaining the facility

• Developed administrative and planning skills in a higher education setting• Efficiently directed incoming inquiries to the Public Events and Marketing departments• Maintained and organized files of all events and facility rentals

Bachelors, Tourism And Recreation Management/Communications

Activities and Societies: ASU Sun Devil Dance Team/Captain, Recreation Management Student Association, National Society of Collegiate.

Education record