Hello! I am Elisa, a content and creative leader with a passion for developing strategic and engaging consumer experiences using insights and instinct. Give me a collaborative team, a problem to solve, and I am in my happy place. You pronounce my name, Ee-lee-sah. I am fortunate to have worked both client-side and agency, consumer and B2B, and across multiple industries from beauty to tech, CPG to luxury, finance to not-for-profit. However, I have found that working with great people is what matters most. Areas of expertise:• Content strategy: Develop content and creative strategies that are user-centric and drive results.• Creative direction: Guide the creative process to deliver impactful campaigns.• Digital marketing: Leverage digital channels to reach and engage customers.• Consumer engagement: Foster meaningful interactions with target audiences. • Social media: Harness social platforms for brand promotion and audience engagement.• Storytelling: Captivate audiences with compelling narratives that educate and entertain.• Video and animation: Produce video and animated content to support business objectives. Experience with both long and short-form pieces. • Analytics: Use data-driven insights to optimize performance and discover blue sky space. Create content testing strategies to figure out the best way forward.• Display advertising: Create visually appealing ad campaigns with the right partners for maximum impact.• Web development: Build content with a keen focus on UX-based research and personas. • Interactive executions: Develop immersive content experiences.• eLearning: Design engaging educational content for online platforms.• Copywriting: Craft persuasive and compelling copy that is SEO friendly. • Consumer journeys: Map the ideal customer experience.• Experiential: Create memorable in-person experiences that connect with audiences.• Client management: Establish productive and fruitful relationships that drive business.• Editorial and content production: Manage the end-to-end content creation process and advocate best practices.• B2B and B2C: Experience in both business-to-business and business-to-consumer environments.• Team building: Foster collaboration and cohesion within teams.• Leadership and mentoring: Guide, inspire and support team members to achieve their best.