Fractional CMO, advisor, and expert partner for brands that prioritize women's health and wellness. Bringing invaluable insights & innovative approaches to complex challenges. Your holistic marketing and omnichannel expert, your sounding board, and sometimes, your coach. From startup to scale, focusing on growing women’s health and wellness brands.

Management of global strategy, brand, and product design departments, reporting into the CEO. Duties include:- Creation of global brand strategy and P&L management. - Content creation, budget management, and execution of both product design and marketing plans (across all channels – paid media, social, events, email). - Analysis of weekly sales reports and media reports to determine the effectiveness of marketing programs, KPIs, and quickly pivot if needed. - Online growth throughout channels and platforms: Facebook +320% community engagement, 120% growth of brand ambassadors, Amazon +18% impressions, ACoS -8%, 100K+ monthly unique traffic to lillebaby.com- Head of consumer insights, with the ability to translate consumer, competitive and market information into actionable insights that feed into the product development machine and shape the go-to-market strategy. - Business analysis and board communication on a monthly basis. - Team management with 6 direct reports.

Lead the strategic planning for CPG brands. Duties included:- Creation of integrated marketing plans including target segmentation, competitive audit, brand positioning, and analysis of the opportunity within the market.- Development of marketing communications across all channels and media, digital, social, and experiential.- Strategic insights through both primary and secondary research, managing a remote team in NYC.- Experienced researcher with advanced skills in MRI, IRI, NPD, and others. Data interpretation and recommendation of implications and go-forward analysis for business and brand.- Reporting into the CSO and managing client relationships with CMO.

Creation of the global brand marketing and product development strategy for all of Sphero’s high-tech consumer products. Duties include:- Creation of a fully integrated global marketing plan for all of Sphero’s 5 product lines (including Sphero’s own IP, Star Wars, Spider Man, and Pixar properties); mapping out multi-channel efforts including organic/paid media (traditional, digital and social), PR, events and partnerships.- Head of consumer insights and UX research, with the ability to translate consumer, competitive and market information into actionable insights that feed into the product development machine and shape the go-to-market strategy. - Determination and setting of marketing, media, and financial KPIs to monitor overall brand health.- Engaging, entertaining, and informative presenter, comfortable in front of any type of audience.

Management of consumer products for all NBC Universal entertainment global franchise properties, including Minions, Jurassic World, and Fast & Furious, which generate 9-digit revenue. Duties included:- Strategic planning, brand development, and franchise management of consumer products targeted to diverse segments - from toddlers through adults.- Negotiation of licensing agreements and account management of 40+ licensees, across a diverse slate of IPs and product range, building progressive relationships with key stakeholders.- Leader of cross-functional teams including experiential and theatrical marketing, product development, retail, and filmmakers, ensuring delivery of thousands of successful products and campaigns worldwide. - Development and presentation of franchise/product strategy to retailers, partners, and C-level executives.

Global management and oversight of the WWE toy line, the third largest action figure toy brand in the US by sales. Duties included:- Global product strategy and P&L management of the WWE toy line (300+ SKUs) from the initial concept through shelf placement. Delivered double digit sales increase YOY in 2015.- Budget management, creation, and execution of a multimillion-dollar marketing plans. Accomplishments include greater efficiency of the annual sponsorship by realizing a 43% increase in impressions YOY.- Liaison and leader of cross-functional teams including global, packaging, design, and demand planning.- Creation of marketing messaging and compelling creative across all platforms to drive the business globally, consistently delivering ads that test and perform more effectively than industry benchmarks.- Analysis of weekly sales reports and media reports to determine the effectiveness of marketing programs and product sell through.

Successfully managed the Power Rangers brand in the US, Europe and Latin America. Built new business through effective design and implementation of strategic marketing and branding plans, leading the brand to 62% growth globally and 55% growth in the US in 2012, beating the negative super-category trend. Duties included:- Management and development of the product strategy and P&L for toy lines, from concept to production.- Implementation of national, multi-layered marketing promotions (project budgets of $500,000+), culminating in positive ROI.- Development and delivery of in-person presentations to top US retailers as well as international customers.

Strategic marketing planning for a variety of high profile clients that include a diverse spectrum of large consumer brands such as Whole Foods, AT&T, Samsung, Harley Davidson, ZhuZhu Pets, Skechers, and TNT Networks. Successfully executed and delivered tailored services based on diverse and demanding project requirements. Duties included:- Marketing plan development for brands including target segmentation, competitive audit, brand positioning, messaging and analysis of the opportunity within the market.- Social media marketing strategy to help brands build their online presence throughout multiple channels and platforms.- Strategic planning and selection of most effective media outlets for each unique campaign.- Development of inspiring creative briefs. - Heavy research and trend spotting/reporting.- New business support and in-person presentation during pitches.