I was born in London, inspired in New York and found my calling in Hong Kong & Shanghai, where I co-founded Red Ant Asia – an award winning Chinese marketing agency (in 2012). Our mission is to help global brands establish and build their marketing efforts in China utilising our deep expertise of the modern Chinese Consumer. China has leapfrogged innovation and creativity in the past 30 years. The social media in use lives behind the Great Chinese Firewall. We are here to help unpack the China approach. Our brand eco-system includes: CREED, Réalisation Par, Charlotte Tilbury, Supergoop!, MOTHER Denim, Missoma, Omorovicza, Birkenstock, American Vintage, LUSH, Shiseido, Hourglass, Giuseppe Zanotti, amika, Lisa Eldridge, Fairmont Hotels, The Upper House, and many more desirable brands. We offer our clients 360 marketing services including: • Chinese brand & product naming • Marketing strategy • Social marketing strategy & execution • Content ideation and creation • Influencer strategy and activation • Celebrities & traditional media • Paid media • Offline activations / pop-upsWhen you hire us, you're hiring a team on the ground in China, that will ensure your global brand integrity, whilst helping make it locally relevant. We are the going BEyonders, we love & live the brands we serve. In addition to the above, I have been selected for and hold the following positions: • Vice Chair of the British Chamber Retail Committee • Content curator for Hong Kong’s exclusive members club – The Carlyle & Co – hosting fireside chats for my clients with HK’s HNW consumers • Ambassador for premium co-working space The Great Room • Business advisor to companies looking to digitally transform or activate their teams In the media – • Key note speaker • Regular contributor to Business of Fashion; CNN; i-D Magazine; Campaign Asia; Jing Daily; SCMP; Forbes; Hashtag Legend; Business Insider and many more. Who am I, otherwise - I moved to New York, aged 21, to work for The History Channel and consecutively set-up a fashion events company called Styleaholics. I am a natural motivator, my mantra is positivity is contagious and I go into companies to coach their teams on how to be more actively accountable. Let me know if you would like me to come into yours!