Team lead for Sky, Macmillan Cancer Support IHG and Disney+ Responsible for channel strategies, creator strategies, content production, community management, reporting and end-to-end brand campaigns. Responsible for a team of senior managers and account executives’ workloads, deliverables and personal development.

Team lead for the social media strategy, campaign execution, influencer outreach, social listening and reporting for Waitrose, Premier Inn and Starbucks EMEA. Worked with Head of Paid Social to ensure Organic Social strategies were sufficiently supported with paid social budgets and in line with client objectives. New business team lead developing integrated RTBs with wider agency.

Responsible for connecting high-end editorial content and e-commerce objectives to drive consistent ROI on social channels.Developed Paid Social strategy and improved social media revenue by 36% by creating MATCHESFASHION’s first content and paid social strategy.

Strategised and implemented social advertising strategies for several retained clients, including Cancer Research UK, HarperCollins, RSPCA, British Red Cross, English Heritage and Turner Broadcasting.

Managed Facebook Advertising campaigns using I Spy's social advertising tool, Upcast Social (now part of MediaMath). Trained clients and licensees on how to use Upcast for bulk ad creation, multivariate testing and strategy/optimisation based on campaign objectives.

Started my career in SEO which swiftly led to working on the social media launch of Avon Cosmetics on Twitter, Ted Baker on Facebook & Twitter and Park Plaza Hotels & Resorts on Facebook & Twitter in UK, Germany and the Netherlands.