Created the Brand and designed digital products and communication strategy from scratch.• Ideate a comprehensive brand strategy: brand positioning, tone of voice, vision, mission, value proposition• Shape, own and lead the brand development and implementation plan• Strategic analysis: competitors benchmarking, define user journeys, analyze personas, identify market opportunities and lead strategic improvements, ideate go-to-market strategies and product launches• Define communication guidelines and create scalable design systems (logo, typo, icons, brand stationery, digital assets), maintaining brand consistency across all touchpoints• Own the end-to-end design process, from conceptualization to execution for communication materials, startup pitch deck, corporate presentations, digital products, emails, posts, videos etc.• Lead product design (UX/UI) and Copywriting for company website, mobile apps and platforms: valuate user requirements, ideate all functionalities, present wireframes and deliver high-fidelity prototypes • Oversee the development team to shape all products from scratch, identify optimizations and drive continuous improvement to the starting MVP• Collaborate with different stakeholders to ensure alignment with bureaucratic requirements and business goals• Structure and update website contents and lead wordpress development for the company website• Conduct usability testing and handle layout adjustments based on user feedback• Ideate communication & content strategy. Craft social media content and own it at every step: from ideation, to stakeholder management, to scheduling, to performance analysis.

As a Freelance Consultant, I collaborate with entrepreneurs, companies, and agencies, working alongside independent professionals (developers, photographers, video makers) or design and marketing teams to create comprehensive digital products and brand experiences. Floco Studio is my website and portfolio.

• Design UX/UI courses and programs based on best practices and trends• Design lesson contents and themes, workshops and exams• Support and guide students in developing UX/UI skills with feedback and personalized advice• Create educational materials to support student learning• Evaluate and provide feedback on student work to help them improve

End-to-end Project Planning & Management, Design Strategy and Brand Innovation.• Company Positioning, Website Analysis and Web Benchmarking• Customer Journey Mapping and Brand Repositioning• Project Management: scheduling project’s activities and dependencies, internal coordinationamong teams to collect product data (100+ products) and lead the project to date• Website IA/UX/UI: wireframing and prototyping, copywriting, web design and web development using Wordpress• Exhibition Stand Design: products positioning and Visual Design for Trade Shows• On-page SEO strategy > +40% organic search traffic• Copywriting and Graphic Design for ATL/BTL/TTL communication and branding materials• Email Campaigns Management: layout design, content writing, landing pages development (Mailchimp)• Marketing, communication and design support for sales activities, events and trade shows• Monitoring insights (Goole Analytics) and reporting to the MD• Collaborating with clients by offering UX consultancy for digital signage software solutions

Worked together with a group of american freelancers to develop communication materials for restaurants and farms on Martha’s Vineyard, a quiet little island located in Massachusetts.

Worked on internal communication projects, refreshing the Intranet site design and developing institutional communications. Main activities: • Corporate communication campaigns: brainstorming, creating and elaborating banners, infographics, application forms, surveys and landing pages (Opinion Survey 2014 / “Bimbi in Ufficio” event / Wind Summer Campus / Voice Up Corporate Magazine)• UX/UI, Web and Graphic Design. Preliminary analysis of the usability, wireframes and prototypes design for the intranet website (Advertising Archive, Internal Rubric, Press Release Archive)• HTML development, uploading to SharePoint

Six-months internship in an ad agency that works in conjunction with a communication network of independent companies. Main activities: • Copywriting for Roma Servizi per la Mobilità, designing print campaigns and web radio promotional ads in partnership with the creative team• Annual report supervision for Istituto Superiore della Sanità: iconographic research and texts correction• Project management: client-facing worflow design and creative network managementhttp://www.newman-adv.it/

Six-months internship in a no-profit organization. Supported the Event Manager in planning and developing La Formica d’Oro Awards: a celebration of good practices and social initiatives. Main activities: • Budgeting• Selecting and reserving the event location• Identifying speakers and special guests• Media planning• Sponsorship recruitmenthttp://www.terzosettorelazio.it/site/progetti/formica-doro/