Elisa Mirra-Cartney Email & Phone Number

Andover, Gb

London, England, United Kingdom

• Leading Brand PR, Comms, Influencer strategy & activations for £30m+ leading professional haircare portfolio – reporting directly to General Manager & Commercial Director (UK/Ire)• Developing & delivering PR & Comms activations for all Kao Salon brands for UK/Ire - ORIBE, KERASILK, KMS, Goldwell• Management of creative agencies, leading development & delivery of measurable, digi-first/lead gen PR campaigns & activations• Working with Regional, Global & Corp Comms ensuring toolboxes are deployed on time and fit to win for local comms plans• Working cross-functionally with key departments incl sales, digital, education, pro hair ambassadors, design and marketing) to deliver integrated campaigns + EMEA, US markets• Proposing, managing & delivering stand-out in-house and agency-led media/influencer brand launch & content creation events • Developing & nurturing key relationships & activations with key industry VIPS • Overseeing Social Media Strategy & Content Plan ensuring execution of conversation calendars for UK/Ire Social Channels• Collaborating & Consulting with other EMEA/emerging markets to support on Brand PR/Comms activations• Conducting ongoing/annual agency/comms plan & results reviews, identifying program gaps and opportunities• Budget Management of all communication plans in line with country spending choices - + £300k

Hampshire, England, United Kingdom

* Personalised Brand PR plans & campaigns * Media Relations * Influencer/Blogger engagement* Copywriting & Content development - Press releases - Media toolkits - Blogs & Web copy - Tone of Voice guides - Brand, Product & Corporate materials - Brand, Product descriptions - Business Profiles - Award entry management

• Leading internal/external PR, Comms, Influencer strategy & activations for £65m+ leading founder-led homewares brand• Direct line management of Comms team; overseeing social media; deputising for Brand Director of 15-strong brand team• Developing relationships, collaborations, product placement with media, TV, influencers, chefs, cookbook authors• Building strong strategic internal & external plans ensuring brand profile aligns with brand vision, mission, values, purpose • Conveying strong brand messaging, amplifying brand reputation & maintaining positive brand image internally & externally• Management of PR & Comms calendar, budget, impact & ROI including planning, reporting & authorising agreed spend • Responsible for commissioning & managing external agency partners (Ad/PR/Agents/TV & Content Production agencies)• Working closely with multifunctional teams, activating programmes effectively to target audiences/consistency of message• Activating strategy via high-impact campaigns & PR collateral including ownership of all brand PR & corporate materials; reputation & issues management; C-suite media briefings; corporate newsletter content; print & TV ad campaign creative delivery & media planning; TOV & Brand Guidelines; launch strategy, plan, branding & activation of brand’s first London-based, flagship Cookery School & Michelin Star Chef live & streamed course schedule & content (launching Sept 2021)

Andover, Hampshire

• Responsible for building brand awareness of UK’s leading health plan provider through media & campaign management• Directed PR agency to develop engaging, measurable media campaigns, multi-channel content & key media events • Owned commercial negotiation, content development & delivery of brand’s first multi-title partnership with Hearst Media• Exceeded campaign targets: +16million engagements, +43% brand awareness, nominated for Campaign Media Award ‘19• Directed PR programme for Simplyhealth Great Run Series ’19, delivering high profile activations, celebrity & sports ambassadorships & targeted, measurable social/influencer programmes• Increased coverage & engagement by +244% print, +47% online (‘19 vs ‘18)• Managed Simplyhealth rebrand (16/17), directing creative agency to deliver new brand purpose, visual ID & tone of voice • Consulted on reputational issues through engagement & training with key senior business & brand spokespeople• Managed evaluation & reporting of campaign performances (KPI’s) to key leadership • Full responsibility for budget management circ. £100k-£150k

Self-funded, short-term, planned sabbatical to relocate & resettle young family (following oversight of house-build)During this time, continued developing my personal growth through voluntary work within local primary school including; communications support, PTA, investing personal time to support children during learning sessions with their key developmental areas focusing on reading and literacy development as my specialism.

Andover, Hampshire

• Led PR strategy & multi-channel campaign activations for UK/ROI/European markets within £30m+ global premium brand• Managed development & delivery of multi-channel brand communications materials including brochures/press materials/European toolkits/media events/TV & cookbook product placement/brand & lifestyle shoots• Designed & launched series of brand ‘firsts’ including LCUK social influencer engagement campaign event #OnePotCooking (Sept 14) & first ever global social engagement campaign & international brand microsite #LeCreuset90• Implemented & hosted UK’s first ‘behind the scenes’ media trip to Foundry securing interviews with Guardian & Telegraph• Initiated & led collaborative network with UK & International teams, global marketing, external agencies & CEO • Owned, led & nurtured key stakeholder relationships & collaborations with media, TV, Michelin-starred chefs/restaurants, high profile cookbook authors, cookery schools, on-brand social influencers• Full responsibility for budget management circ. £150k

Alfol Publishing Ltd (Creative Head Magazine), London: PR Consultant: Event management (Most Wanted & It List Awards 2012); awards/brochure/release copywriting/design; editing & proof-reading; digital/social strategyRiver Publishing Ltd, London: Copywriter: Creation of newsletter themes & copy, identifying industry experts/ trends

Basingstoke/Weybridge/London

• Owned & led UK/ROI PR for portfolio of global brands with leading £70m+ manufacturer of professional haircare • Directed & managed top industry UK PR agency, setting strategic objectives, measures & deliverables• Exceeded coverage targets YOY including final year 2011: Wella Professionals Colour +90%; Wella Professionals +55%• Managed & implemented creation & delivery of external brand materials including press releases, advertorials, shoots • Managed, directed, & hosted UK & International media events & launches (including annual press trip to USA/LA)• Built & nurtured strong UK/Global internal & external stakeholder relationships • Identified, commissioned & activated innovative brand collaborations (London Fashion Week, film, celebrity & influencer)• Led ROI/KPI analysis & evaluation reporting to UK & global leadership teams• Full responsibility for budget management in excess of £800k

Basingstoke, Hants

• Developed bespoke PR & Marcomms resources for top tier salons to drive co-branded services, relationships & advocacy• Consulted with clients to build strategic co-branded campaigns achieving industry awards & elevation of brand awareness• Consulted on & supported internal/external communications & messaging during P&G acquisition of Wella, • Worked with Brand PR, sales teams & salons to launch limited-edition Comic Relief red hairspray & RND ‘hairy nose’ - raising in excess of £900K & delivering extensive media campaign including exclusive coverage on BBC1/BBC Radio

Southampton