Elisa Palacios Email & Phone Number

Hartford, Connecticut, Us

As the Marketing Director at Aetna, a CVS Health Company, I've led the Medicare MAPD and DSNP businesses since 2017. I strategically plan, develop, and deploy acquisition, grassroots, broker marketing, and retention campaigns. Managing omnichannel efforts, I oversee digital ads, TV commercials, direct mail, social media, radio spots, and grassroots broker marketing materials. I optimize brand visibility and target engagement by coordinating with local markets, identifying high-prospect zip codes, and recommending effective tactics. I've successfully expanded Hispanic Medicare membership through focused initiatives for MAPD and DSNP businesses.Key Accomplishments:► Elevated resonance with the target audience and established a distinctive Aetna brand presence in a competitive market through comprehensive qualitative and quantitative research, informing consumer-focused messaging strategies.► Enhanced program effectiveness and alignment with local business needs by initiating competitive analysis reports, implementing process improvements, and spearheading lesson-learned projects.► Optimized execution and fostered interdepartmental synergy by effectively managing a team of two employees and collaborating with diverse teams, including media, product, digital, and operations.► Increased sales and community involvement by spearheading initiatives that uplifted local multicultural sales, focusing on culturally relevant grassroots endeavors targeting underserved populations such as Hispanics, African Americans, Polish, and Russian communities.

Newark, New Jersey, Us

During this tenure as Senior Marketing Manager at Prudential Financial, I focused on Multicultural Corporate Partnerships. In this role, I successfully established both national and local partnerships with professional membership organizations and influential community leaders. The aim was to fortify the company's relationships with multicultural communities. My responsibilities involved aligning business goals for multicultural initiatives, optimizing budgets, and achieving measurable local impact. I collaborated across various sectors, including the Prudential Foundation, Corporate Social Responsibility, Communications, Diversity and Inclusion, and business lines. Through strategic collaboration, I contributed to the overall success of Prudential Financial's engagement with diverse communities.Key Accomplishments:► Elevated brand recognition, fostered trust, and fostered fresh sales opportunities for corporate sales professionals through the strategic implementation of high-impact sponsorship initiatives with Hispanic and Asian organizations.► Enhanced financial wellness awareness among the Hispanic community, establishing financial advisors as reliable advocates and educational partners in fiscal matters through the creation of a groundbreaking social media influencer digital campaign.► Played a key role in the successful execution of marketing campaigns by guiding creative and activation agencies, supervising the expansion of branded assets, and crafting compelling marketing materials for a monthly calendar of events.

New York, New York, Us

In 2016, I assumed the role of Director of Marketing at Bowlero Corporation, within the Retail and Hospitality sector. My primary focus has been ensuring seamless coordination and integration in the production of in-center marketing collateral materials, direct mail, online video, and out-of-home (OOH) tactics. To achieve this, I've effectively managed collaborative efforts with the in-house creative team and agency partners. This approach has allowed us to maintain a cohesive and impactful marketing strategy, resulting in successful campaigns across various channels within the retail and hospitality landscape. Key Accomplishments:► Increased brand visibility and engagement across diverse channels, such as TV commercials, digital ads, OOH, radio, print, and social media, through planning and progress of media content with creative and media partners.► Acquired substantial growth for retail, private events, and online booking business across six cities and 50 centers by pioneering formation of inaugural Hispanic business strategy and tapping into opportunities via demographic analysis.

Tain L'Hermitage, Auvergne Rhône Alpes, Fr

During my tenure, I played a pivotal role in elevating brand awareness and fostering connections with key players in the food industry. To achieve these objectives, I spearheaded targeted email marketing campaigns aimed at reaching our specific audience. Additionally, I curated engaging content on social media platforms to enhance our brand's digital presence and appeal. Collaborating with food bloggers, I ensured that our brand was well-represented in influential online spaces, further solidifying our position in the B2B Food Service Industry.Key Accomplishments:► Pioneered the launch of innovative products through the development and implementation of comprehensive short and long-term brand plans. Strategies included market growth tactics, precise consumer targeting, and strategic positioning.► Expanded market reach and partnerships with new distributors, chefs, and restaurant owners by creating captivating distributor sales presentations and orchestrating compelling food expos.

Paris, Ile-De-France, Fr

During my tenure at Pernod Ricard, I served as the Brand and Trade Marketing Manager within the Wines and Spirits sector. In this role, I was at the forefront of developing and executing a multi-year go-to-market strategy for the spirits portfolio's multicultural business, encompassing iconic brands such as Jameson, Chivas Regal, Absolut Vodka, Malibu Rum, and Kahlua. My strategic approach resulted in a significant growth of market share and revenue, reflecting the successful implementation of initiatives tailored to diverse consumer segments. I played a key role in securing new business within underinvested key off-premise national and local accounts. This was achieved through the creation of compelling sales presentations, integration of Hispanic consumer insights, and astute identification and capitalization of business opportunities. The outcomes of these efforts were evident in the expanded distribution channels and substantial revenue growth achieved during my tenure. Overall, my role as Brand and Trade Marketing Manager at Pernod Ricard was marked by a dynamic and forward-thinking approach, contributing to the success and market prominence of the company's renowned spirits portfolio.Key Accomplishments:► Spearheaded a remarkable 60% sales surge for the Chivas Regal product line through targeted initiatives in previously untapped Hispanic markets.► Elevated brand positioning and enhanced consumer engagement by implementing strategic market planning and analysis. ► Conducted in-depth consumer insights and segmentation, culminating in the creation of a comprehensive brand plan tailored for new market segments.► Streamlined resource allocation, improving cost-effectiveness and profitability, while overseeing a $10 million budget across five brands. ► Conducted thorough ROI/post-program performance analysis using sales and Nielsen data for informed decision-making.

Master Of Business Administration - Mba, International Business And Marketing

Bachelor Of Business Administration - Bba, Accounting

Mba, Business Management And Marketing