With a career spanning over a decade in different industries, I am a seasoned and bilingual professional dedicated to steering the success of prominent brands. My track record includes a demonstrated proficiency in crafting and executing dynamic marketing strategies that yield substantial revenue growth, elevate brand equity, and secure market dominance. In my capacity as the Marketing Director at Aetna, a CVS Health Company, I have played a pivotal role in driving the expansion of Medicare MAPD and DSNP businesses. This entails meticulously planning, developing, and executing creative acquisition, grassroots, broker marketing, and retention campaigns. I have successfully orchestrated omnichannel initiatives, including digital ads, TV commercials, direct mail, social media ads, and grassroots broker marketing materials in multiple languages.During my tenure at Prudential Financial as a Senior Marketing Manager, I forged national and local partnerships with professional membership organizations and influential community leaders. This strategic initiative aimed to fortify the company's relationships with multicultural communities. Aligning business goals for multicultural initiatives, optimizing budgets, and achieving measurable local impact were central to my responsibilities.In terms of education, I hold a Master of Business Administration in International Business and Marketing from Brandeis International Business School, complemented by a Bachelor of Business Administration in Accounting from Baruch College, City University of New York. My commitment to continuous professional development is underscored by certifications, including Digital Marketing from Columbia Business School, General Assembly's Digital Marketing, and relevant courses on LinkedIn, covering Introduction to Content Marketing, Top 10 Marketing Challenges, and Personal Branding.Fluent in both English and Spanish, I bring a nuanced understanding of strategic vision and proven leadership to navigate the intricacies of the healthcare landscape. I welcome the opportunity to connect with professionals who share a commitment to driving growth and innovation. Let's explore avenues for collaboration and success together.Some of my skills are listed belowMarket Research & Analysis | Strategic Planning & Execution | Project Management | Team Building & Leadership | Lead Generation | Revenue Growth Strategies | Digital MarketingEmail: elisapalacios@gmail.com
Listed skills include Marketing, Marketing Strategy, Brand Management, Market Research, and 46 others.