Elisa Phillips Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Omneky generates personalized ads at scale using Gen AI. My focus is driving Omneky to ship useful and safe products and exceed revenue goals.

San Francisco, California, Us

Leading Sales and Account Management teams at Gen AI Powered Advertising start up. Developed Sales Vision, Defined ICP, developed sales and marketing narratives, and lead Voice of the Customer initiative for product roadmap development. Implemented operational processes company wide.

San Francisco, Us

The GTM Circle is an invite-only network of GTM executives at Seed to Series D BtoB startups in the US and Canada.It is a place for revenue leaders to learn and grow alongside their best peers, focused on in-depth, peer-to-peer conversations vs. high-level networking opportunities to get in other places. Membership is no cost to GTM executives with access to a highly-curated community.

San Francisco, California, Us

Created and led a new Ad business, responsible for a 500+ brand portfolio. Built high performing sales team, developed operational and team infrastructure, and drove 250% Y/Y revenue growth. Sales Vision and Strategy: Create Ad sales vision and developed end-to-end strategy including KPIs, customer segmentation, operational and team infrastructure, GTM narrative and analysis, and cross-functional partnerships. Revenue: Grew ad revenue to $XXXM and delivered $XB in annual gross margin. Sale Programs: Conceptualized and led integrated sales programming that accelerated incremental revenue growth in 2022, moving business from 0 to 1. Sales Processes: Identified new sales processes to increase efficiency, visibility, and accountability, which resulted in a 15% increase in sales productivity and creation of a sales pipeline dashboard.Voice of Customer: Established sales feedback loop to collect advertiser insights and build business rationale to influence and inform product roadmap.

Mountain View, Ca, Us

Led team and crafted vision, growth strategy, and success metrics for emerging technologies including AR Ads on YouTube and Google Search, 3D Display Ads, VR Video Ads, and Starline.Revenue: Drove $XXM in ads revenue, exceeded annual goals and established product market fit via demand signals.Strategy & Leadership: Led team of business development professionals, and oversaw strategic operations, GTM narrative creations, sales planning, and activations. Built scaled business plans and graduated emerging products into core Google Ads product suite.Developed 5 year GTM plan with in-depth industry landscape analysis, pricing structure and partnership paths.Partnership Development: Drove $XM in ads revenue. Established “AR/VR Accelerator Program” with top global advertisers to drive pilot programs, build use cases, and generate PR. Spearheaded cross-organizational initiatives to successfully launch AR Beauty Try-On, AR Trailer on YouTube, 3D immersive Display Ads.Women@Google: Leadership Committee member advocating for the advancement of women inside and outside the workplace. Developed annual program plans and impact summary.

Mountain View, Ca, Us

Managed portfolio of leading mobile gaming brands. Drove $XXXM annual revenue at 30%+ Y/Y growth rate by bringing together full product suite for increased customer value. Spearheaded innovation across Google’s ad platforms.Revenue: Closed tentpole deals: $XXM ads upfront with single advertiser, $XM VR Masthead on YouTube, and $XXM new machine learning platform App Campaigns.Leadership with Machine Learning for Ads: Led cross-functional customer success work with Product leadership to incubate, test and scale new machine learning platform. Core contributor to long-term strategy and roadmap development. Scaled impact: Won Innovation Global Sales Award for first 360* VR mobile video Masthead on YouTube. Developed internal case study and sales resource guide. Collaborated with pricing team to add VR Masthead to YouTube’s Rate Card.

Mountain View, Ca, Us

Led a diverse portfolio of Retail accounts, established C-level relationships, and drove scaled product adoption of Search Ads and emerging Shopping and Mobile Ad solutions. Scaled an underserved enterprise business for Google through:- customer segmentation strategies to service customer needs and opportunity most effectively - data driven approaches - measurement & deep analytics analysis- developing JBPs and orchestrating Google’s point solutions into a holistic value narrative for marketers (eg. Play, Wallet, Shopping, Merchant Center, DBCLK programmatic bidding, Google Analytics). Drove 100% growth in first year with winning sales strategy and 30%+ sustained growth thereafter.

Mountain View, Ca, Us

Over this period, I began my career at Google and held several positions within the sales & operations. I spent 3 years in London UK managing ads business across several vertical industries. Accelerated Growth: I drove hyper revenue growth across UK and EMEA markets through expansion of digital media strategies. Established 3P/Agency relationships, scaled plans and coached the team. Innovative Co-Marketing Program: Created large-scale, multi-layer, global co-marketing partnership for Intel Inside Program (IIP). Built IIP for Google Ads platform and closed $XXXM+ in revenue over 1 year. Sales Operations: Developed category analysis and contributed to strategic sales organization restructure plan. Customer Advisory: Launched the first customer advisory board, unlocking industry advocacy and revenue growth.

Needham, Ma, Us

Generated revenue and new business for print and online ad solutions with enterprise Technology companies (HP, Sun, MSFT) and their agencies. Top seller award. Sold first online ad on publishers website. Managed sales coordinators for ads production and campaign execution.

Corporate Education Mba, Business, Management, Marketing, And Related Support Services

Ba, Psychology And Sociology