Elisa Richou Email & Phone Number

New York, États-Unis

New York, États-Unis

Paris Et Périphérie

N°1 French Beauty Subscription Box (part of the largest European Media Group, TF1)Led the company’s top brand accounts: LVMH, Shiseido, Estée Lauderand Pierre Fabre Pharmacy Group (500k€+ annual budgets).Remotely managed the Japanese and German sales teams; coordinatedacross functional groups to structure and execute operational and strategic initiativesDeveloped and enhanced sellable opportunities for clients via strategicpartnerships and 360 degree media marketing packagesEmployed a results-oriented sales approach by offering strategic mediaand digital marketing solutions that tie to an advertiser’s business objectives and KPIsSigned key strategic international brands to exclusive European partnerships (Aesop, Tarte, Amore Pacific Group, Fresh, etc.)Created compelling sales pitches using consumer trends, marketresearch, and other data-driven insightsContributed to brand repositioning across newsletter & social media

Région De Paris, France

Main creative digital advertising agency in Paris specialized in social & influence. Client: Dyson, Rituals, Rochas, Ladurée, Danone, Summit Cycle, PayotDevelopment of new-biz through 2 channels: Monthly workshop: animation and invitation of K.O.L in social media, influence and emerging trends (40-50 ppl/session) hosted either at the office or in a private hotelB2B OutreachDeveloped and presented cross-platform advertising strategies toclientsManaged day-to-day operations of social and digital advertisingcampaigns, including: launching, monitoring and optimizing ads,managing ad spend versus budgets (25-70K€ Monthly Budget) andreporting on KPIsCommunicated advertising campaign performance through quantitativeand qualitative data and provided ongoing recommendations foroptimizationCreation of brand books for recommandation (Planning Strat lead)

Région De Paris, France

Creation and Development of the Influence Strategy: creation of the database, outreach, signature of partnerships for Ambassador's program and invitation and creation of dedicated influencer events in-storeSocial Media Management (Instagram / Pinterest) - responsible for organizing the shooting with our in-house photographer and casting of models Coordination of physical marketing content (from briefing the creative team to print and logistics to deliver to +30 stores in France): catalogs, stickers for stores with a change every season (x4)Responsible for PR agency briefing and media relationshipsResponsible for the blog content (interview and seasonal style tips)Coordination of seasonal shooting: casting of the models w/ the agency and in charge of logistics (finding location and coordinating teams on date)Responsible for the newsletter: from creative brief to hit send.(Mailchimp campaigns)

Région De Paris, France

Région De Paris, France

Responsible for digital customer service in both EU / USA territoriesCreation of brand book designed to give guidelines for stores manager to improve and align on a shared mission and valuesStock prediction Photoshoot e-com: assistant CRM: assistant

Master 2 (M2), Étude De La Communication Et Des Médias

M2 - Digital Brand Management M1 - Spé Brand Management

Master'S Degree, Étude De La Communication Et Des Médias

Bachelor Of Management, Ecole De Commerce Management International

Semestre Universitaire À L'International

Bac Littéraire, Spécialité Anglais Option Européenne