Mexican Handcrafted Bags Store

Family Period in Wolfsburg Germany.Intensive German course (B2 Certificate).Community Manager & Social Media Online Master (Universitat Barcelona)Ausbildung Kosmetikerin (Oskar Krämer Schule).

Negotiation and coordination of wholesalers network.Ensure the availability of the products in the wholesaler channels (Puebla, Tabasco and Veracruz). Development, implementation and tracing the sales and marketing strategys on each wholesaler. Management of the promocional agency.

Management and coordination of 4 sales executives in charge of the south of Mexico. (Oaxaca, Veracruz, Chiapas, Villahermosa, Campeche and Mérida).Improve and trace a sales growth plan.Development estrategys to improve the sales and share of market of the assigned southern zone.

Develop a distribution network to sell product through a professional and profitable model, ensuring the availability of product in wholesaler channels and general trade; through an internal and external sales force.Coordination and logistics consulting of two distribution centers in the zone.Implementation of distribution strategy, attached to key business indicators.Trading volume of monthly and annual wholesale sales, analysis and monitoring of the market share for management category Puebla- Tlaxcala.Developing marketing strategies to improve and raise the sales of the zone

Functions Implementation and monitoring of Marlboro,Benson&Hedges and Delicados brand strategy.Coordination, management and supervision of 6 executives, distributed in the southern region of Mexico, with main functions of budget management.Negotiation of resources: special distribution routes to the channel; additional budget for private parties; special brand materials and furniture for parties.

Implementation of Marlboro brand strategy in target 18-24 years Mexico City.Management and coordination of 6 executives, distributed in DF and metropolitan area, with the main role of consumer advice; visiting special centers of adult smokers aged 18-24 years (public/private universities , specific general trade), negotiation of brand visibility.Management of budget and resources.Training executives in brand strategy.Negotiation and coordination with others areas: sales, distribution, trade marketing (market share , materials and distribution routes).

Brand visibility negotiation with target points of sales and adult meeting points .Analyze and administration of the annual budget.Supervision and administration of route distribution and product availability.Planning, coordination and supervision of brand activities.Perform analysis and decision making in greater impact to the target.

Philip Morris product advisor in general trade, high end trade and wholesaler.Management and supervision of distribution routes of the zone assigned, ensuring Philip Morris portfolio availability.Monthly analysis and action plans execution on assigned zone (Market share by SKU, volume and segmentation of points of sales.)