Client: McDonald'sCampaigns: Grimace's Birthday, Kerwin Frost Meal, Grandma McFlurry, June & October LGBTQ+• Omnichannel Paid Media strategist working across Digital, Video, Audio, and Social Media channels to create holistic media plans that deliver on McDonald’s marketing and business objectives• Utilized a combination of first-party, second-party, and third-party data to design strategic audience approaches across high-profile Brand Relevance, Core and Happy Meal campaigns• Led strategic ideation and creation of custom partnerships, resulting in numerous internal and external award recognition• Worked with external Multicultural and Creative agencies to bring to market one complete plan inclusive of all segments• Managed supervisors and associates on-boarding, training, and daily workloads to establish knowledge of the industry and brand, while providing opportunity to grow their skill set for future roles

Client: McDonald'sCampaigns: QPC, McRib, McCrispy, Fan Truth Highlight Reel

• Managed fully custom content programs by working closely with the Best Buy clients and various high-profile vendors including Meredith and Conde Nast• Developed strategic consideration sets and evaluated partner proposals to reach optimal communication and brand goals• Designed and conducted client presentations to align on creative idea direction for custom media partnerships

Social Media Senior Associate - Best Buy• Planned and executed 100+ Social Media campaigns on Facebook, Instagram, Twitter, Snapchat, Pinterest, Nextdoor, and Reddit across multiple Best Buy product categories • Monitored campaign performance by pulling daily delivery reports and providing optimization recommendations to both Social partners and clients• Pioneered numerous first to market Social activations for Best Buy, including various influencer campaigns, shoppable Reddit carousels, and an in-feed IGTV ad unit

Investment Senior Associate - The North Face• Worked daily with external partners to execute strategic media plans and ensure efficient delivery against primary KPIs• Activated a mixed media campaign with a $13 million budget to promote The North Face’s new waterproof technologyacross Digital, Social, Print, and Out of Home• Managed both internal and client-facing budget documents, as well as processed partner invoices by monitoringperformance against their planned goals

Strategy Associate - Beam Suntory• Produced and presented innovative full year media plans across various Beam Suntory brands including Jim Beam,Maker’s Mark, Hornitos, Courvoisier, and Basil Hayden’s• Owned management of fiscal year budget sheets and timelines for the full portfolio• Compiled monthly competitive reports using industry data to improve brand positioning and maintain a holistic view of theoverall Spirits landscape• Utilized third party data to build thoughtful target audience profiles that best suit each brand’s overarching media strategy

- Assisted with commercial marketing operations for the North American Whiskey team including project management and efficient communication between departments - Collaborated with various marketing and advertising agencies to plan experiential events, design point of sale products and maintain a unified brand image- Developed inventory management spreadsheets for the Knob Creek Single Barrel Program to be used by both the marketing and supply teams to adequately allocate sales materials

- Collaborated with marketing and sales team in creating promotional materials and graphics- Communicated with students through interactive social media posts on Snapchat and Facebook, leading to an increase in Tandlr’s brand awareness throughout campus - Exceeded last year’s sales by 40% due to increased promoting, communications, and target marketing

- Tutored college students throughout the year in challenging Excel, mathematics, and business courses- Established thoughtful relationships with each student in order to encourage them to succeed and improve their skills- Witnessed the grades and confidence of students increase as they continue to attend sessions

- Effectively advertised for events hosted by Phi Gamma Nu while simultaneously promoting the core values and standards of the fraternity- Marketed two recruitment campaigns per year through the creation of effective business cards, banners, and graphics that uphold the brand of Phi Gamma Nu- Achieved a 20% increase in student attendance at the Spring and Fall 2016 recruitment events due to successful advertising and marketing throughout campus

- Designed appealing and eye-catching apparel for Alpha Delta Pi in order to boost positive PR throughout campus and to endorse the chapter’s philanthropic and social events - Coordinated and managed the fulfillment of bulk orders to distribute amongst all members of the sorority in a convenient and affordable manner- Improved the internal morale of the chapter by creating designs that cater to all members’ tastes and preferences

- Promoted “Respect Yourself, Protect Yourself” College Prep Workshop through social media, networking, and local community outreach- Redesigned graphics and logos in order to modernize the brand image and effectively target female students- Doubled social media followers and received a 15% increase in workshop attendance