Giving back to my community by lending my sales & marketing expertise to this local, best in class choice for outdoor lighting, construction and maintenance services in Southern Ontario.

Contributed insight and feedback from front line sellers and clientele in Strategic Planning as a member of the Executive Committee. Responsible for developing, directing, and executing the company’s strategy for working with Public Relations, Investor Relations, Marketing and Digital Agencies. Driving towards top line results, through analysis and segmentation, restructured the sales force to maximize efficiency and increase account retention. In collaborating with finance, and my direct reports for feedback, established a competitive commission-based plan to best align sellers’ motivation to achieve and surpass projected plans. Being accountable for regions across Canada, I had to be mindful of the different economic factors and trends that could have an impact to our strategy and build variances to address as necessary. Grew market share by determining product assortment, trends, pricing, promotion, and structure required to address a multifaceted marketplace. Led a group of 30+ sales professionals through 5 Sales ManagersDirectors, and a Sales Operations Manager. Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

Responsible for managing the integration of the two Salesforce.com instances in addition to driving improved data quality and reporting within SFDC across North America. I built a culture of accountability and urgency, implementing and overseeing appropriate sales processes to augment sales effectiveness and achieve annual goals. Removing roadblocks for our sellers to give them more time to focus on selling, I led the organization in our acquisition and adoption of Salesforce.com. I developed workflows to ease the process to sale, while protecting and validating the company interests were represented.

Participate in Strategic Planning as a member of the Executive Committee of CNW. Responsible for revenue growth and profitability – through the development of programs to address account retention, new product sales and new business development. Identify emerging trends and create/supervise programs to capitalize upon. Plan budgets, targets and forecasts. Manage 40 sales professionals through five Sales Managers, and a Sales Operations Specialist.

Started as a receptionist typist and quickly moved into a Client Services role. Strived to become an Account Executive, taking the necessary additional educational programs to this possible. Remained dedicated to managing a large and growing account base for 11 years before moving into Management. Took on the role of Director, Toronto Bureau; then was appointed to our Executive Committee at the same time as being promoted to Vice-President, Toronto.