• Strategic Business planning: developed comprehensive business plans encompassing targeted Instagram Ads, Facebook Ads, LinkedIn, and TikTok campaigns to drive brand awareness, engagement, and conversion.• Social Media Editorial Planning: formulated and executed social media editorial calendars in alignment with client objectives, ensuring content relevance, consistency, and brand compliance. Facilitated client approval processes to maintain transparency and meet expectations.• Post scheduling: efficiently managed post scheduling across multiple social media platforms including Telegram, LinkedIn, Facebook, Instagram, TikTok, and X, optimizing posting times for maximum audience engagement and reach.• Content creation and performance analysis: engaged in copywriting activities tailored to business goals and audience demographics, leveraging Facebook Business Suite for content creation and performance tracking. Regularly monitored key performance indicators (KPIs) to evaluate campaign effectiveness and refine strategies accordingly.• Analysis and Reporting: continuous monitoring of performance metrics for digital marketing activities and generation of periodic reports on the effectiveness of strategies and campaigns.• Content editing for the Newsletters (language ITA)• Influencer Marketing: strategized and executed influencer marketing initiatives to leverage the reach and credibility of social media influencers, fostering brand advocacy and enhancing brand perception.Clients: Istituto Neurologico Carlo Besta, Telefono Azzurro, Lempertz. Amref, Progetto Itaca, Ordine Ingegneri Milano, Confcommercio Impresa Cultura Italia, Fondazione Diritti Umani, Orticola.

• Digital PR: orchestrated digital public relations campaigns to enhance brand visibility and reputation across online platforms.• Media Relations: spearheaded press review, press release drafting, recall management, and mailing preparation to maintain strong relationships with media outlets.• Weekly Activity reporting: produced comprehensive weekly activity reports, providing insights and analysis on key performance metrics for stakeholders.• Influencer Marketing: collaborated with influencers to develop and execute strategic marketing campaigns, fostering brand advocacy and expanding reach.• Event Organization support: assisted in planning and coordinating events, ensuring seamless execution and positive brand representation.Clients:Myblu®: contributed to marketing efforts for Myblu®, optimizing digital PR strategies and supporting event organization to drive brand awareness and engagement.Durex: provided digital PR expertise and media relations support for Durex, helping to maintain a strong brand presence and reputation in the market.

Consulting and training tailored specifically to communication agencies.

• Developed and implemented comprehensive strategies and editorial plans for social media channels including LinkedIn, Facebook, and Instagram.• Produced engaging blog articles and optimized website content to enhance search engine visibility and drive organic traffic.• Demonstrated proficiency in leveraging SEO techniques to maximize online presence and audience engagement.

I was responsible for drafting projects aimed at creating events to promote the territory. I worked closely with suppliers and stakeholders to devise solutions for projects that promote institutional communication and create new, meticulously planned events across all aspects of digital communication.

Event Coordinator, Social media manager, Public Relations in collaboration with the Municipality of Lecce.

Managed fashion press office operations and implemented digital PR strategies to elevate brand visibility and engagement. Executed influencer marketing campaigns to enhance brand advocacy and expand reach within the fashion industry.Clients: Reef, House of Marley, Roxy, Quiksilver, Homedics Beauty, Save The Duck, Lanieri

Pianificazione di una ricerca di mercato per conto di Bayer, azienda farmaceutica.Business problem presentato dall'azienda: mancato raggiungimento del segmento di mercato più giovane.Output del lavoro: attraverso l'approccio combinato di analisi quantitative e qualitative, l'indagine ha permesso di individuare alcune inesattezze nella segmentazione del mercato utilizzata da Bayer per il brand in esame e a formulare delle strategie di comunicazione ad hoc (es. consolidamento della presenza online del Brand in esame, subtarget all'interno del segmento giovanile del mercato, accordi con i retailer del mass - market per favorire il posizionamento in-store, sfruttare l'esistenza di potenziali brand ambassadors).• Analisi qualitative (focus group).• Analisi quantitative (survey).• Studio della brand equity.• Studio del processo decisionale del consumatore.• Individuazione di strategie di comunicazione risolutive per il business problem presentato dall’azienda.• Sviluppo della capacità di iniziativa, pianificazione e coordinamento all’interno delle fasi di ricerca.• Team-working con gli altri studenti coinvolti.• Analisi dei dati attraverso l’utilizzo di Excel.• Presentazione dei risultati in Power Point.• Riporto: brand manager gruppo Bayer.

Attività di PR

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